Our Stories

Before you scroll, know this: these stories matter. Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back. Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.

The Latest

Swinging our way towards school food success!

25 Mar 2026

Bite Back activist Zara reflects on meeting with the Minister for School Food, Olivia Bailey, and discussing all things good and bad about school food in England.

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A group of Bite Back activists are looking up at a huge billboard in London that reads young activists bought this ad space so that junk food giants couldn't. They have their backs to the camera and their hoodies read fuel us don't fool us

Voices Unite Behind Bite Back After Ad Giants Block Our Campaign

Across the sector, people are voicing their support for our award-winning #CommercialBreak campaign after its rejection by the advertising industry.

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Bite Back activist Farid is standing at a podium with microphones speaking at a Bite Back event.

Our award-winning campaign gets rejected

Bite Back activist Farid reacts to the news that the biggest advertising companies won't run our billboard campaign again.

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We've been silenced by ad industry giants

Our award-winning billboard campaign calling out companies that target children with junk food ads has been silenced by the advertising industry.

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Bite Back activist Destiny is standing with Nicki Whiteman, Interim CEO of Bite Back and Rory Gibson, Senior Brand Manager of Bite Back holding the Sheila McKechnie award

Our Campaign Has Won A Sheila McKechnie Award!

Our groundbreaking #CommercialBreak campaign has won the 2025 Sheila McKechnie Award for Best Consumer Campaign.

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A big group of Bite Back activists stand together, they are smiling and cheering, at the front is Oli who is smiling and holding a home made protest sign that reads fork the system

Kingston Council Takes Action For Child Health

We're celebrating Kingston Council’s bold new policy designed to protect child health by ending junk food advertising across its public spaces.

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Timi standing together with two fellow activists holding a protest sign in front of Big Ben. He is a black young man with short cropped hair, wearing a black jacker and gray T-shirt holding a sign that reads "I believe in...putting Child Health First."

Our Journey to Free School Meals Victory

Bite Back campaigners celebrate their role in the major expansion of free school meals to over 500,000 more children.

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Elsie and other School Food Champions take a selfie with their awards at the Sustain Children's Food Campaign Awards event

Award Winning Activism: Elsie's Journey

School Food Champion Elsie never imagined that joining our Bite Back in Schools Programme would lead to winning a Sustain award.

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A huge digital billboard at London Bridge reads Young Activists Bought This Ad Space So The Junk Food Giants Couldn't. We're Giving Kids A hashtag Commercial Break with the Bite Back and Impact On Urban Health logos

Youth activists demand a commercial break

Our new report reveals that young people are relentlessly bombarded by junk food advertising and calls on the Government to protect the health of the next generation.

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