The Latest
Shaping English Schools From The Inside: Chloe’s Journey
28 May 2026
How Bite Back activist Chloe led award-winning change as a School Food Champion, and her plan to make it national
Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back.
Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.
The Public Unites To Demand A Commercial Break
The public, celebrities and industry rally behind our #CommercialBreak campaign to take action against junk food ads.
Sorry, Not Sorry: You Can’t Silence This Message!
Bite Back activist Prusha speaks out on why we’re fighting back against the censorship of our #CommercialBreak campaign.
Bite Back's New CEO: Welcome D'Arcy Williams!
Bite Back has appointed D’Arcy Williams, a global child health expert at UNICEF, as its new Chief Executive.
Big Food Is Targeting Young People In Our Schools
Our latest investigation reveals how giant food and drink companies are embedding their brands in our schools — with concerning implications for children’s health.
Voices Unite Behind Bite Back After Ad Giants Block Our Campaign
Across the sector, people are voicing their support for our award-winning #CommercialBreak campaign after its rejection by the advertising industry.
Our award-winning campaign gets rejected
Bite Back activist Farid reacts to the news that the biggest advertising companies won't run our billboard campaign again.
We've been silenced by ad industry giants
Our award-winning billboard campaign calling out companies that target children with junk food ads has been silenced by the advertising industry.
Our Campaign Has Won A Sheila McKechnie Award!
Our groundbreaking #CommercialBreak campaign has won the 2025 Sheila McKechnie Award for Best Consumer Campaign.