Impact

Since 2019 Bite Back has created more change than ever before from schools to Parliament, young people challenged Big Food and helped shift the system.

How The Movement Has Grown

2019

Bite Back Launches

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A youth-led movement is born to challenge Big Food and create a fairer food system for young people.

  • Bite Back founded
  • Young people placed at the centre of decision-making
  • Movement begins building a national platform

2020

Free School Meals Campaign Changes the National Conversation

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Young campaigners helped spark a national movement calling for free school meal support during school holidays.

  • 450,000+ petition signatures
  • National media coverage
  • Young voices influence public debate and political decision-makers

2023

A New Chapter Begins

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Bite Back launches a bold new identity and strengthens its position as a national youth movement.

  • New brand launched
  • Greater visibility and reach
  • More young people joining the movement

2024

Bite Back in Schools Expands

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Students across England begin creating change in their own school food environments through Bite Back in Schools.

  • Thousands of students engaged
  • School food environments improved
  • Young people empowered to lead change in their schools

2025

The Most Successful Year in Bite Back History

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Young people drove national conversations, influenced policymakers and secured major progress on food system reform.

  • Government delivered three key policy asks
  • #CommercialBreak reached more than 7 million + people
  • 250+ schools involved in Bite Back in Schools
  • £3.5 million secured from The National Lottery to scale the programme
  • National award-winning campaigns and activism

The Story So Far

Since 2019, Bite Back has grown from a small group of determined young campaigners into a nationally recognised movement creating real change.

From securing major policy wins and influencing public debate, to empowering more than 30,000 young people and reaching hundreds of schools, every step of our journey has been driven by young people speaking truth to power.

And we're only just getting started.

What Changed because of our work?

Youth Stories


Help us build the next Chapter

Young people are already creating change. With your support, we can go further.