Our Stories
Before you scroll, know this: these stories matter.
Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back.
Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.
Why do young people see so much food marketing?
How social media algorithms, ad spend and digital marketing combine to create an environment saturated with food promotion, pushed into the faces of young people.
Young people changed the conversation.
Together, they proved that young people aren't just the future of food justice, they're leading it today.
What are HFSS Advertising Rules?
Learn what the UK's HFSS advertising rules are, which foods they cover, where restrictions apply and the loopholes that still expose children to junk food marketing.
How Big Food uses memes, trends and internet culture.
Discover how food brands use memes, trends, AI and internet culture to market junk food to young people and why it can be difficult to recognise.
Young people welcome long-awaited ban on high-caffeine energy drinks for under-16s
Bite Back welcomes the Government's ban on the sale of high-caffeine energy drinks to under-16s in England from April 2027 after years of campaigning by young people.
How Junk Food Giants are capitalising on our attention through social media
Bite Back activist Sienna shares how she faces off against Big Food as a young person on social media.