About us
The System Isn’t Built for Young People
Every day, young people are targeted by junk food marketing.
Online, in schools, on the streets — it’s everywhere. This shapes choices, health, and futures. But the system isn’t designed with young people in mind. And young people are rarely included in the decisions that affect them.
What is Bite Back?
Bite Back is a youth-led movement taking on the food system.
We bring young people together to campaign, speak out, and demand change locally and nationally. Our activists challenge the way food is marketed, sold and experienced and push for a system that puts health first.
Youth-Led. Not Youth-Informed
Bite Back is led by young people.
Not consulted. Not included as an afterthought. Led. Our activists shape campaigns, lead action, and speak directly to decision-makers because they are the ones most affected.
What We Do
Making Change Happen
Young people aren’t just speaking out. They’re being heard.
|70+ youth activists leading campaigns
|National media coverage across TV, radio and press
|Campaigns influencing public debate
|Thousands of young people engaged across the UK
Our Values
Real
We speak from lived experience
Resilient
We keep pushing for change
Respectful
Every voice matters
Fresh
We bring new ideas
Energetic
We are bold, creative and driven
Explore more
This Is Just the Beginning
The food system won’t change unless we demand it. Join the movement of young people taking action.
Donors & Partners
We’re always looking to partner with individuals and organisations who believe in a healthier food system for young people.
If you want to support youth-led change we’d love to hear from you.