Bite Back activists stand together in a big group chanting and holding protest signs.
Bite Back activists Dev and Maya are busy spray painting protest-style signs outside. They are wearing facemasks and aprons.
Bite Back activist Timi in front of Subway

Let's Bite Back

From the moment we are born junk food has us surrounded.

Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.

Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.

Our stories

A young black man with a blue jacket is writing on a box.

From Not Bothered To Speaking Up.

How joining Bite Back changed how Jomi sees junk food, young voices, and his own place in creating change.

Take Action

A group of Bite Back activists are looking up at a huge billboard in London that reads young activists bought this ad space so that junk food giants couldn't. They have their backs to the camera and their hoodies read fuel us don't fool us

Fuel Us Don't Fool Us

Tell the Government to extend restrictions, and stop junk food brands from surrounding us.