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Let's Bite Back
From the moment we are born junk food has us surrounded.
Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.
Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.
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Keir Starmer: Take Action
![An, Alice, Maya and Oli in Westminster Photoshoot September 2023](https://biteback.contentfiles.net/media/images/Website_Images_10.2e16d0ba.fill-1400x850.png)
New Prime Minister, Keir Starmer, has promised change. He says he wants to create the healthiest generation of children ever. Sign our letter to make sure he does.
Our stories
![Young activists Maya and Dev are standing in front of a store with cans of coke on display. They are speaking to camera.](https://biteback.contentfiles.net/media/images/Website_images_Header_6.max-1200x1200.png)
What's behind fuel us don't fool us?
A behind the scenes look at our campaign "Fuel Us Don't Fool Us" and why we decided to tackle this issue.