Clickbait vs Children's Health
What's Really Appearing on Young People's Feeds?
From viral trends to Gen Z humour, discover how Big Food is using social media to build brand loyalty with young people - and why current restrictions aren't enough.
Bite Back is calling for stronger action to protect young people from unhealthy food marketing.
This includes exploring ways to limit unhealthy marketing through owned social media accounts and stop Big Food from using creepy tactics to reach young people online.
We're Bite Back.
A youth-led movement creating a healthier future by challenging the food system.
Working with young people across the UK we: Campaign for healthier communities, Influence Government policy, Local Programmes including Shape your Streets & Bite Back in Schools, Hold Big Food accountable.
Real Stories. Real Change.
Young People Welcome Energy Drinks Ban for Under-16s
The Government's confirmation that the sale of high-caffeine energy drinks to under-16s in England will be banned from April 2027, marking a major step towards protecting children's health and wellbeing.
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Health and Social Care Committee backs stronger action to protect children from junk food advertising
Following its year-long inquiry into food and weight management, the cross-party Committee concluded that unhealthy food marketing continues to shape children's health and called on the Government to take decisive action to put young people's health ahead of commercial interests.
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What is Brand Advertising?
Bite Back’s young activists campaigned to protect children from being bombarded by junk food ads.They won. Government protections are now in place on TV & online… so, how are young people still being targeted by these Junk Food Giants?
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Young People Exposed a ‘Battle of the Brands’ and Won Change.
After uncovering unhealthy food environments in local leisure centres, young campaigners secured commitments from local leaders to create healthier spaces for young people.