



What's Bite Back?
Why Bite Back?
From the moment we are born junk food has us surrounded.
Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.
Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.
Join the movement today
Know Our Enemy

Arm yourself with the truth about the global food system and the unscrupulous tactics of junk food giants.
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Our Activists

The Gut Punch

Our Activism
Biting Back in School?

If you're one of the 12,000 young people biting back in schools all across the UK, welcome to the movement! Create an account below, and select your school to access exclusive content.
Your stories

DEFEATING THE FLOOD OF JUNK FOOD ADS IN TOWER HAMLETS
Back in 2022, our Youth Board set out on a mission — to expose the flood of junk food ads infiltrating our lives. First, we took to the streets to collect evidence of the problem — which wasn’t hard to find. With posters of soda, shakes, and sugar-filled snacks flooding our streets. The next stage...
More Stories
Latest Videos
Video
Social Experiment: The shocking effects of junk food advertising!
Do we really choose what we eat?
Video
Mascots Anonymous
You’re about to watch fiction, but the facts are true.
Video
More Than A Meal
Our health, education and futures can’t wait.