Clickbait vs Children's Health
What's Really Appearing on Young People's Feeds?
From viral trends to Gen Z humour, discover how Big Food is using social media to build brand loyalty with young people - and why current restrictions aren't enough.
Bite Back is calling for stronger action to protect young people from unhealthy food marketing.
This includes exploring ways to limit unhealthy marketing through owned social media accounts and stop Big Food from using creepy tactics to reach young people online.
Real Stories. Real Change.
Football is for the fans, not the brands.
Campaigners and young activists are calling on FIFA to end its Coca-Cola partnership by 2030. Discover why the #KickBigSodaOut movement is growing ahead of the 2026 World Cup.
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Are Junk Food Ads Banned in the Uk?
Are junk food ads banned in the UK? Discover what the HFSS advertising rules cover, where the loopholes remain and why young people still see junk food marketing online.
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Young People Exposed a ‘Battle of the Brands’ and Won Change.
After uncovering unhealthy food environments in local leisure centres, young campaigners secured commitments from local leaders to create healthier spaces for young people.
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Fuel the Fight
From the moment we’re born, junk food giants flood our streets, screens and schools with their unhealthy products. At a time when children’s health is at risk.
But young people across the UK are biting back. And we need your help.