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Let's Bite Back

From the moment we are born junk food has us surrounded.

Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.

Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.

Give Us A Commercial Break

Home Bite Back activists Destiny, Luke, Molly and Farid are standing in front of the a billboard at London Bridge. The advert reads Young Activists Bought This Ad Space So The Junk Food Giants Couldn't. We're Giving Kids A hashtag Commercial Break

Our latest report reveals McDonald’s is the biggest culprit for surrounding young people with ads — and almost all (97%) of its ads were for unhealthy products!

It’s time for change. Sign our petition, and tell McDonald’s: stop targeting junk food ads at young people.

Our stories

Bite Back Activist Farid stands in front of London Bridge billboard that reads Young Activists Bought This Ad Space So The Junk Food Giants Couldn't. We're Giving Kids A hashtag Commercial Break

It’s time to kick Big Food out of our spaces

Bite Back activist Farid shares how junk food ads infiltrate his daily life — and why it’s time for change.