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What's Bite Back?

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Why Bite Back?

From the moment we are born junk food has us surrounded.

Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.

Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.

Open My Eyes

Join the movement today

Know Our Enemy

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Arm yourself with the truth about the global food system and the unscrupulous tactics of junk food giants.

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Join The Movement

We’re hungry for change. And we’re making it happen all across the UK, right now.
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Our Activists

We are a youth activist movement challenging a food system that’s been set up to fool us all.
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The Gut Punch

We’re facing a global epidemic of food-related ill health. The good news? We can stop it.
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Our Activism

Biting Back in School?

School Food Champion pupils

If you're one of the 12,000 young people biting back in schools all across the UK, welcome to the movement! Create an account below, and select your school to access exclusive content.

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Your stories

DEFEATING THE FLOOD OF JUNK FOOD ADS IN TOWER HAMLETS

Back in 2022, our Youth Board set out on a mission — to expose the flood of junk food ads infiltrating our lives. First, we took to the streets to collect evidence of the problem — which wasn’t hard to find. With posters of soda, shakes, and sugar-filled snacks flooding our streets. The next stage...

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More Stories

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Free School Meals

A Journey towards Lunchtime Equality

My campaign for free school meals during exam time
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Bite Back in Schools

What’s Really Going On With School Food?

We asked our School Food Champions, almost 1,000 of them, what they thought about their school food.
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School Food

Why I spent years eating jacket potatoes and plain pasta

I was called a picky eater, but really — I just had my options taken away.
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Latest Videos

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Social Experiment: The shocking effects of junk food advertising!

Do we really choose what we eat?

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Mascots Anonymous

You’re about to watch fiction, but the facts are true.

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More Than A Meal

Our health, education and futures can’t wait.

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