The Change We Want
Our latest campaign is here — and it may be our biggest one yet. Our new research reveals: 7 of the top 10 global food businesses are reliant on selling unhealthy products. The same number are also using child-friendly tactics to market unhealthy products to kids. The findings are jaw dropping – but we’re doing something about them, and we need your help.
Sign our open letter to get involved.
Why Bite Back?
From the moment we are born junk food has us surrounded.
Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.
Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.
Stay Up To Date With Bite Back!
Know Our Enemy
Arm yourself with the truth about the global food system and the unscrupulous tactics of junk food giants.
Join The Movement
The Gut Punch
Biting Back in School?
If you're one of the 12,000 young people biting back in schools all across the UK, welcome to the movement! Create an account below, and select your school to access exclusive content.
DEFEATING THE FLOOD OF JUNK FOOD ADS IN TOWER HAMLETS
Back in 2022, our Youth Board set out on a mission — to expose the flood of junk food ads infiltrating our lives. First, we took to the streets to collect evidence of the problem — which wasn’t hard to find. With posters of soda, shakes, and sugar-filled snacks flooding our streets. The next stage...
Free School Meals
A Journey towards Lunchtime Equality
My campaign for free school meals during exam time
Bite Back in Schools
What’s Really Going On With School Food?
We asked our School Food Champions, almost 1,000 of them, what they thought about their school food.
Social Experiment: The shocking effects of junk food advertising!
Do we really choose what we eat?
You’re about to watch fiction, but the facts are true.
More Than A Meal
Our health, education and futures can’t wait.