Our Stories

Before you scroll, know this: these stories matter.

Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back.

Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.

A group of young people are stood in a field smiling and cheering as they hold protest signs.

Young people welcome long-awaited ban on high-caffeine energy drinks for under-16s

Bite Back welcomes the Government's ban on the sale of high-caffeine energy drinks to under-16s in England from April 2027 after years of campaigning by young people.

Two young women sit at a table smiling as they take a selfie — one wearing a light hijab holds up a smartphone, the other holds a lanyard card. They look happy and engaged in a busy indoor setting.

How Junk Food Giants are capitalising on our attention through social media

Bite Back activist Sienna shares how she faces off against Big Food as a young person on social media.

Health and Social Care Committee backs stronger action to protect children from junk food advertising

The Health and Social Care Committee has today published a landmark report calling for stronger action to create healthier food environments for children and young people, including a national ban on junk food advertising in outdoor spaces.

Bite Back activists are gathered around a phone watching a video

What is Brand Advertising?

Bite Back’s young activists campaigned to protect children from being bombarded by junk food ads.

Are Junk Food Ads Banned in the UK?

Junk food advertising rules have changed in the UK, but that doesn't mean unhealthy food marketing has disappeared. Here's what the law covers, what it doesn't, and why young people are still seeing Big Food on social media.

Football is for the fans, not the brands.

Why young people are calling time on Big Soda’s World Cup Sponsorships.