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A candid indoor scene of young people chatting and laughing. The focus is a smiling Black woman with braided hair wearing a dark jacket and a "BITE BACK" lanyard, talking with a blonde woman in a cream sweater. Background is softly blurred.

Shaping English Schools From The Inside: Chloe’s Journey

28 May 2026

How Bite Back activist Chloe led award-winning change as a School Food Champion, and her plan to make it national

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Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back.

Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.

A digivan parked in front of the Ferrero head quarters showing the Ferrero sign. On the screen is displayed our billboard. A small child sitting in the middle and hands looming over the child with burgers and sugary cereal. It carries the message "Fuel Us Don't Fool Us"

What's Behind Fuel Us Don't Fool Us?

A behind the scenes look at our campaign "Fuel Us Don't Fool Us" and why we decided to tackle this issue.

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Two young people stood in front of a digivan that displays a billboard that says ‘junk food giants have us surrounded.’ Emmanuel is a young black man with short hair, he is wearing a Bite Back hoodie and black jeans. Reuben is a tall young man with long curly hair and a short beard, he is also wearing a Bite Back hoodie.

Young Campaigners Call Time On Global Food Companies

Sir Patrick Vallance backs young people’s call to ‘Fuel Us, Don’t Fool Us’

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Uniting Communities To Fight For Better School Food

Since our School Food Champions kicked off in September 2022, teams from all across the country have joined forces to help drive change.

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A diverse group of young people are standing on a green luscious lawn framed by trees. They are being photographed from above and are cheering, holding thumbs up and raising their fists in excitement. Some hold signs saying things like "Bite Back", "Fork The System" & "Fuel Us Don't Fool Us!"

Biting Back In 2023

It has been an extraordinary and busy year for us. Check out our biggest moments of 2023!

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Young activist Liya a young brown woman with long straight dark hair and glasses holding a protest sign which says "Bite Back — Fuel Us Don't Fool Us". She is surrounded by some fellow activists including Sam, Vin and Oli P.

Businesses and Government: It's Time To Step Up!

Bite Back’s latest research shows the majority of young people across the UK want the Government & businesses to step up to improve our health.

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Anne is a white woman with a blonde bob cut. She is wearing a red coat with a black top underneath and is stood in front of a brick wall and smiling at the camera.

The Former Children’s Commissioner is Our New Chair!

Meet our new Board Chair, Anne Longfield.

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The Nestlé logo on the side of a building.

Sugarcoating the Facts? The Verdict on Nestlé’s “Healthier Sales” Commitments

The target that Nestlé announced is another disappointment.

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A school dining room, where a counter displays a range of healthy options, such as bread, a large container of soup and fruit. On top there is a banner that states the name as 'Raynham Restaurant' in large navy letters on a turquoise background with red piping at the bottom

Case Study: George Abbot School

Get an inside look at the work done by one of our School Food Champions schools, and the changes they've made since starting the programme!

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