MPs Urged to Act on Unhealthy Food Marketing
30 Oct 2026
Young people have been saying it for years. Now MPs are saying it too.
The food environment around us is stacked against children's health. Unhealthy food is everywhere - marketed, promoted and made the easiest option.
Today, we welcome the Health and Social Care Committee's powerful call for the government to go further and faster in tackling this crisis.
This is a significant moment for Bite Back and the young campaigners who have given evidence, challenged the food industry and demanded change.
We're particularly encouraged to see the Committee recognise what our young people have long described: unhealthy food marketing has become the cultural wallpaper of everyday life.
But recognition isn't enough.
The government has already made important commitments in its 10 Year Health Plan. Now we need the political will to deliver them.
That means a strong Healthier Food Standards, with clear targets that hold major food businesses accountable for the healthiness of what they sell. It means tackling the relentless promotion of unhealthy food and making healthier options more accessible to every child.
Our message is simple: young people have done their part by speaking up. Now it's time for the government and the food industry to act.
Thank you to the Committee and its Chair, Layla Moran MP, for listening to young people and keeping the pressure on.
The next generation deserves more than promises.
It deserves change.