The #PacketIn Pledge - Bite Back 2030

Junk food sponsoring sport? It makes as much sense as the climate crisis sponsoring polar bears. It’s ridiculous. But so many teams have partnerships with junk food brands.

We’re here to change that — and we need your help!

Clubs can sign our simple pledge to demonstrate a public commitment to having no partnerships with junk food brands.

The more clubs that sign our #PacketIn Pledge, the louder our collective voices will be. Junk food brands are not welcome in sport — so let’s tell them. Send an email to ask your team to sign the pledge!

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Hi,I am a massive fan of yours, and I also support the work of Bite Back 2030 - a youth activist movement set up to challenge the big food companies who are fueling food-related ill health. They are fighting to make it easier for young people to be healthy and I think it would be great if you got involved with their latest campaign.Will you meet with Bite Back’s Youth Activists to discuss your role in protecting us from food-related ill health?Bite Back highlights the important part that sport plays in young people’s lives and how it unites us, inspires us and creates positive memories. But big food companies have an ulterior motive. For them, sport is about making junk food play a starring role in young people’s minds.So many teams and competitions have sponsorship deals with junk food brands. Coca Cola and the Olympics, McDonald’s and grassroots football, the Papa John's Trophy, KP Snacks and The Hundred cricket tournament - just to name a few! it’s so ingrained in sport that we don’t even question it.This is no small matter. Right now, nearly 1 in 3 young people risk a future of food-related ill health. But the good news is: it’s totally preventable.This is where clubs like you come in. Bite Back have developed the #PacketIn Pledge and are calling on all clubs to sign it. By signing the Pledge, you would be committing to not sign sponsorship agreements with brands that promote unhealthy diets to young people.<a href="https://www.instagram.com/p/Cv-PRYsMl0m/">Do you remember when Ronaldo removed the coke bottle at the press conference and said ‘agua’ instead?</a> It was a huge moment and encapsulated how the Bite Back Youth Activists feel - junk food has no place in sport. Their goal with the Pledge is to demonstrate that this is an issue sports clubs care about, and build momentum towards action at the national government level.It would be really valuable for someone from the club to meet with Bite Back’s young campaigners and hear more about their campaign and the Pledge. There are so many fans across the country who want to see junk food adverts kicked out of sport, and Bite Back’s Pledge is a great first step to make this happen.If you are interested, please let me know and also email Sam Keyte from Bite Back on: sam.keyte@biteback2030.com.Thanks,

I'd like to receive email updates from Bite Back 2030 on my impact, and on other ways to help all young people access healthy, nutritious food.

Bite Back's #PacketIn Pledge

As role models for health and wellbeing, sports clubs like us have a unique opportunity to promote good health among our fans. We’re happy to make a public commitment that will see us:

Meet with Bite Back’s young campaigners to better understand how unhealthy food and drink sponsorships in sports negatively impact their health.
Declare any existing relationships with any food and drink companies and the length of time remaining on any deals.
Decline any new sponsorship or marketing deals, or any renewals of current contracts, that have the effect of promoting unhealthy diets to children and young people.
Consider introducing a Healthy Sports Advertising Policy to future proof all sponsorships and marketing deals by putting child health first.
Actively seek opportunities to shift the spotlight onto healthy and affordable sponsors and advertisements.