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What We’re Fighting For

We fight every day for a world where all children can access healthy food no matter where they live, and we need you on board.

We need to get the attention of the people in power: whether they’re in our schools, our businesses, or Government and the more people we have behind us, the higher the chance we’ll have.

A bold sticker-style graphic: a white rectangular signboard mounted on a pencil-shaped post with teal accents. Large black letters on the sign read "TAKE ACTION." Thick white outline on a black background.

School Food

Young people need the fuel to thrive, not just survive. Our latest campaign exposes what’s really happening in English school canteens where cheap, unhealthy grab-and-go food is crowding out proper meals, and profit is being put before young people’s health. Young people are clear, they want better. Now it’s time to deliver.

A busy street in Edinburgh featuring a bus stop that has a Greggs ad on the side billboard.

Junk Food Ads

All children deserve to grow up free from targeting by junk food giants on their phones, social media feeds and on their way to school. Yet vital new junk food marketing laws have not been fully implemented and food companies are free to plaster cute, cuddly cartoons and misleading health claims over unhealthy foods.

A collage displaying junk food advertising

Rebalance the wider food system

The food industry is locked in a cycle which makes it more profitable to produce highly processed, unhealthy food — meaning junk food floods our world and is more affordable than healthy options. We need to shift incentives towards healthy and sustainable food.

Two young people walk down an urban street, they are passing two phone boxes and both show junk food ads for different compaies McDonald's and Greggs

Shape Your Streets

The places young people spend time in are flooded with unhealthy food options, with the most deprived areas worst affected. National planning policy can better protect children by allowing councils to prioritise health in planning decision.

Find out more about Bite Back's Shape Your Streets and how you can get involved!


This Is Just the Beginning

The food system won’t change on its own.

Join the movement taking action.


Partner with us

We’re always looking to partner with organisations who believe in a healthier food system for young people.

If you want to support youth-led change we’d love to hear from you.

Contact

phil.gray@biteback2030.com

07511 602726