Before joining the fight, we need to know our enemy. So who or what are we biting back against? Let’s put your knowledge to the test…
Unhealthy products often use sneaky tactics and misleading claims, all hidden behind cute advertising that appeals to kids. But they can’t fool us!
Young people are flooded with junk food ads. They infiltrate every corner of our lives. To bite back, we need to understand the full scale of the problem.
Bite Back’s own research found that brands spend vast sums of money on cunning advertising tactics so their nutrition-poor, unhealthy food can unfairly hog the spotlight.