We set out to uncover exactly how reliant the biggest food and drink companies are on selling unhealthy food and drinks. The results aren’t pretty — read on to get the dirt and sign our open letter to do something about it!

Our latest research with Oxford University* reveals 7 out of 10 of the biggest food and drink manufacturers make their megabucks from selling mostly unhealthy products. For 4 of them it's more than 75% of their sales!

These companies shape what we eat and drink. Their websites talk about responsibility, sustainability and purpose. Meanwhile their businesses models are based on selling us unhealthy products, with packaging that targets children or uses misleading health claims.

Our Fuel Us, Don’t Fool Us campaign has three simple asks for them:

• Sell less junk…and more healthy food.
• Switch it up so marketing that appeals to children only goes on healthy products.
• Be more honest with us - stop using misleading health and climate claims.

Sign our open letter to get involved.

Our Open Letter

To the Heads of 10 global (hear super powerful) food companies:

It should be easy to grow up healthy in the UK, but as teens we can tell you — it’s not.

We can’t think of a single moment of our lives that your brands haven't crept into. They fill our social media feeds, exploit the popularity of the influencers and athletes we look up to and pour off the shelves of supermarkets and newsagents.

Bite Back’s report released today confirms just that: 7 out of 10 of you make most of your megabucks from selling unhealthy products.

It's no surprise then that nearly 1 in 3 of us risk a future of food related ill health. That’s a third of us who risk having our lives impacted by chronic diseases like type 2 diabetes or heart disease, and we haven’t even touched on how many of the people we love will be affected.

So it could not be more important to us that you understand your role, and the size of the opportunity you hold in your hands.

Your companies are behind some of the nation’s biggest selling brands. You shape what we eat and drink. Your websites talk about responsibility, sustainability and purpose. But how much of what you sell is actually healthy? How many of your unhealthy products target children or use misleading marketing ploys and deceptive health claims?

This has to change. YOU have the power and money to do the right thing for us and our planet by:

• Selling less junk and more healthy food.
• Switching it up so marketing that appeals to children only goes on healthy products.
• Being more honest with us — stop using misleading health and climate claims.

Change, and we WILL back you because your future is our future too.

Yours sincerely,

The Bite Back Youth Board

*Research conducted by the University of Oxford using 2022 Euromonitor data on packaged food and drink sales. Exclusions apply.

For full details read the full report and methodology.