Aspiring lawyer Emily believes anyone with enough passion and motivation can become an activist for child health. A keen public speaker, this West Midlands-based campaigner sees Bite Back as a platform to fight for equality and justice. "Big businesses make money from me being misinformed," says Emily. "I've definitely got trust issues with the food system. I'm tired of vibrant cartoon characters, misleading facts, and colourful, psychologically powerful marketing. These huge corporations always find a way to bombard me."