Ayesha Ahmed Serious


Senior Public Affairs Manager

With eight years' experience in public affairs, Ayesha has previously worked at ACCA, the NUS, and Macmillan Cancer Support. At Bite Back, she builds and maintains relationships with MPs and Government officials, lobbying for effective policy change. "Ever since I was little, big junk food companies have always been present," she says. "Over time this has had a massive effect on the types of food I eat. At Bite Back I had my 'penny drop moment': now I'm constantly questioning clever advertising tricks."