Meet the Activists

We are a youth activist movement challenging a food system that’s been set up to fool us all. From all over the country, we each bring our own story and experience to send a loud message to the food giants: fuel us, don’t fool us.

We ask you to imagine and demand a world where global food companies are held to higher standards.


Where government policymakers protect us by regulating 'Big Food’. And where schools are a safe space, free from the corrupting influence of junk food.

Join the Movement
What we've achieved so far

What Our Activists Do

Lead national campaigns

Protest, speak out, debate, pressure brands and politicians.

Change schools from within

Improve school food with pupils and staff with Bite Back in Schools.

Shape our streets - Local areas

Work with local councils to improve local food environments.

Over 70 young activists leading from the front

Together, we demand a higher standard from food marketing, and from everyday food itself. And we mobilise other young people in the fight for better food: protesting outside Parliament, applying positive pressure to big business, and sharing our stories with the world.

- Take over Billboards

- Giving powerful speeches

- Campaigning and influencing national change

A young black woman with braids pulled back into a ponytail is looking in the camera with a powerful stare.
A young white man with short hair is gazing sternly into the camera.
A young black man with curly hair styled in a fade is looking into the camera with a serious gaze.
A young white woman with long blonde hair is looking straight into the camera.
A young black male with a grey hoodie is staring powerfully into the camera with a serious expression on his face.
A young white woman with long blonde hair is gazing into the camera with a serious expression.
A young white man with cropped brown hair is looking into the camera with a powerful expression.
A young woman wearing a white headscarf with sunglasses perched on top is looking into the camera.
How we got here

Activist Vin shares why he loves being on the Bite Back Youth Board.

Clear Channel
Sponsored by
Bite Back

“

I joined Bite Back because adults make food decisions for young people without asking us.

Activist