Our Stories

Before you scroll, know this: these stories matter. Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back. Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.

A photo taken over the shoulders of two children, one of them is holding a smartphone that features a Halloween-themed junk food advert, it reads grab some monstrous savings this halloween

Government Updates The Nutrient Profiling Model: A Turning Point for Children’s Health

20 Feb 2026

Bite Back explains the Government's nutrient profiling model update and why it matters for protecting children from HFSS advertising.

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Three girls, 2 with long blonde hair and one with long brown hair, are standing in front of a billboard that reads 'Young activists bought this ad space so junk food giants couldn't.'

UK Mayors Pledge To Stop The Flood Of Junk Food Ads On Our Streets

For the first time, Mayors from across the country have joined forces to protect the health of children.

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A group of 4 youth activists posing in a cardboard Instagram style frame that says 'Peterborough Youth Council' and 'Youth Power'.

Youth Power in Peterborough

Celebrating change: How the Peterborough Youth Council championed healthy food advertising in their city — and won!

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A young black woman is speaking into a mic at a panel event, addressing the room. Next to her is a young white man, both are Bite Back activists wearing black Bite Back shirts. The rest of the panel is watching the speaker.

Research Unearths How Big Food Impacts Planetary Health

Our new report shows that the UK's Top 10 Food and Drink Manufacturers emit more greenhouse gases than the entire international aviation industry.

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“Why Is My Local Area A Giant Ad Space For Junk Food?”

Bite Back activist Brooke speaks with the Obesity Health Alliance about her experiences being targeted by junk food companies.

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A group of Bite Back activists stand outside holding their activist art, including protest style signs and a paper megaphone. In the centre of the image activist Clemmie is smiling while holding a sign that reads You Can't Kid A Kid

Young People Get A Commercial Break

The Government confirms the ban of junk food ads online and on TV before 9pm. James Toop, CEO of Bite Back, shares his reaction to this exciting announcement.

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YA young activist stands in front of a large digital billboard reading, “Young activists bought this ad space so that junk food giants couldn’t,” with the Bite Back logo visible.

Bite Back's Billboard Takeover

Hear from Bite Back activist Molly on why we need the government and businesses to step it up!

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A large black billboard with white writing saying "We're giving kids a commercial break." displaying at Westfield White City with two people passing by in a blur.

Youth Activists Take Over Westfield Billboard

Bite Back shows up in White City with bold anti-junk food ad campaign amid major ASA victory against Just Eat.

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Bite Back Statement On Far-Right Violence

Bite Back condemns far-right violence and racism, calls for unity and support for affected communities.

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