Our Stories

Before you scroll, know this: these stories matter.

Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back.

Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.

Bite Back visits schools across North East Scotland.

Bite Back visits schools across North East Scotland to see what’s working, where Big Food is creeping in, and how young people are transforming school food.

Fighting for a better future: Ella’s journey from Scottish Youth Parliament to Bite Back

Activist Ella talks about her experiences speaking out against Big Food, and calling for better, healthier spaces for young people.

I Went to Tesco, But Not to Shop

Instead I asked the CEO the question on everyone’s mind.

Bite Back activist Estel takes us behind the scenes of what it's like growing up as a young person facing a flood of junk food marketing.

Why do young people see so much food marketing?

How social media algorithms, ad spend and digital marketing combine to create an environment saturated with food promotion, pushed into the faces of young people.

Young people changed the conversation.

Together, they proved that young people aren't just the future of food justice, they're leading it today.

A young woman stands on a busy city sidewalk in front of a KFC restaurant. She wears a black sweatshirt and jeans, looking at the camera while pedestrians pass by and the KFC sign and posters appear behind her.

What are HFSS Advertising Rules?

Learn what the UK's HFSS advertising rules are, which foods they cover, where restrictions apply and the loopholes that still expose children to junk food marketing.