Our Stories

A group of Bite Back activists stand outside holding their activist art, including protest style signs and a paper megaphone. In the centre of the image activist Clemmie is smiling while holding a sign that reads You Can't Kid A Kid

Young People Get A Commercial Break

The Government confirms the ban of junk food ads online and on TV before 9pm. James Toop, CEO of Bite Back, shares his reaction to this exciting announcement.

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Young activist Molly a young girl with a pale complexion, freckles and long golden hair is standing in front of a large billboard at Westfield White City that reads "Young activists bought this space so that junk food giants couldn't." Molly is wearing a serious determined expression showing she is ready to fight back against a food system set up to fail us all.

Bite Back's Billboard Takeover

Hear from Bite Back activist Molly on why we need the government and businesses to step it up!

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A large black billboard with white writing saying "We're giving kids a commercial break." displaying at Westfield White City with two people passing by in a blur.

Bite Back Youth Activists Take Over Westfield Billboard

Bite Back shows up in White City with bold anti-junk food ad campaign amid major ASA victory against Just Eat.

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Bite Back Statement On Far-Right Violence

Bite Back condemns far-right violence and racism, calls for unity and support for affected communities.

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Two young activists Vin on the left and Jacob on the right standing with their back to the camera showing the back of their shirts saying 'Fuel Us Don't Fool Us'. They are standing in a dark, dimly lit event space surrounded by other attendees.

Energy Drinks Have Become The Social Currency Of The Playground

The truth about how children are being targeted by big food companies

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House of Lords Inquiry

Bite Back activists launch report exposing big businesses' manipulation of children through the packaging of unhealthy foods

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A digivan parked in front of the Ferrero head quarters showing the Ferrero sign. On the screen is displayed our billboard. A small child sitting in the middle and hands looming over the child with burgers and sugary cereal. It carries the message "Fuel Us Don't Fool Us"

What's Behind Fuel Us Don't Fool Us?

A behind the scenes look at our campaign "Fuel Us Don't Fool Us" and why we decided to tackle this issue.

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Two young people stood in front of a digivan that displays a billboard that says ‘junk food giants have us surrounded.’ Emmanuel is a young black man with short hair, he is wearing a Bite Back hoodie and black jeans. Reuben is a tall young man with long curly hair and a short beard, he is also wearing a Bite Back hoodie.

Young Campaigners Call Time On Global Food Companies

Sir Patrick Vallance backs young people’s call to ‘Fuel Us, Don’t Fool Us’

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Uniting Communities To Fight For Better School Food

Since our School Food Champions kicked off in September 2022, teams from all across the country have joined forces to help drive change.

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A diverse group of young people are standing on a green luscious lawn framed by trees. They are being photographed from above and are cheering, holding thumbs up and raising their fists in excitement. Some hold signs saying things like "Bite Back", "Fork The System" & "Fuel Us Don't Fool Us!"

Biting Back In 2023

It has been an extraordinary and busy year for us. Check out our biggest moments of 2023!

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Young activist Liya a young brown woman with long straight dark hair and glasses holding a protest sign which says "Bite Back — Fuel Us Don't Fool Us". She is surrounded by some fellow activists including Sam, Vin and Oli P.

Businesses and Government: It's Time To Step Up!

Bite Back’s latest research shows the majority of young people across the UK want the Government & businesses to step up to improve our health.

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Anne is a white woman with a blonde bob cut. She is wearing a red coat with a black top underneath and is stood in front of a brick wall and smiling at the camera.