Our Stories

Before you scroll, know this: these stories matter. Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back. Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.

A photo taken over the shoulders of two children, one of them is holding a smartphone that features a Halloween-themed junk food advert, it reads grab some monstrous savings this halloween

Government Updates The Nutrient Profiling Model: A Turning Point for Children’s Health

20 Feb 2026

Bite Back explains the Government's nutrient profiling model update and why it matters for protecting children from HFSS advertising.

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2 young people with their backs to the camera are facing Westminster building. They are wearing black Bite Back hoodies which have white text on the back that says, 'Fuel us, Don't fool us'

Bite Back returns to Parliament to keep up the pressure

In round two at the House of Commons, we kept children's health in the spotlight as we gave evidence at the Government's latest high-profile enquiry on health.

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Bite Back activists Alice and Jayda are stood outside the Houses of Parliament smiling

We take the spotlight in the House of Commons

Bite Back activists Alice and Jayda tell the Government to protect children's health and go further on the junk food ad ban at a high-profile House of Commons enquiry.

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Montage of multiple photos showing our poster in different locations and with different people holding it, our poster reads I Back Giving Kids A Commercial Break Sorry Not Sorry Junk Food Giants

The Public Unites To Demand A Commercial Break

The public, celebrities and industry rally behind our #CommercialBreak campaign to take action against junk food ads.

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Bite Back activist Prusha takes a selfie with our poster which reads I back giving kids a commercial break sorry not sorry junk food giants

Sorry, Not Sorry: You Can’t Silence This Message!

Bite Back activist Prusha speaks out on why we’re fighting back against the censorship of our #CommercialBreak campaign.

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Bite Back's New CEO: Welcome D'Arcy Williams!

Bite Back has appointed D’Arcy Williams, a global child health expert at UNICEF, as its new Chief Executive.

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Three students sit around a classroom table with an adult, they are smiling and taking part in an activity

Big Food Is Targeting Young People In Our Schools

Our latest investigation reveals how giant food and drink companies are embedding their brands in our schools — with concerning implications for children’s health.

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A group of Bite Back activists are looking up at a huge billboard in London that reads young activists bought this ad space so that junk food giants couldn't. They have their backs to the camera and their hoodies read fuel us don't fool us

Voices Unite Behind Bite Back After Ad Giants Block Our Campaign

Across the sector, people are voicing their support for our award-winning #CommercialBreak campaign after its rejection by the advertising industry.

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Bite Back activist Farid is standing at a podium with microphones speaking at a Bite Back event.

Our award-winning campaign gets rejected

Bite Back activist Farid reacts to the news that the biggest advertising companies won't run our billboard campaign again.

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