Our Stories

Before you scroll, know this: these stories matter. Behind every campaign win, every headline, every policy shift, there are young people who refused to stay silent. Young people who have felt the impact of a food system built to mislead us and who chose to fight back. Scroll down to meet the young activists challenging the system, speaking truth to power, and proving that change is not only possible it’s already happening.

A photo taken over the shoulders of two children, one of them is holding a smartphone that features a Halloween-themed junk food advert, it reads grab some monstrous savings this halloween

Government Updates The Nutrient Profiling Model: A Turning Point for Children’s Health

20 Feb 2026

Bite Back explains the Government's nutrient profiling model update and why it matters for protecting children from HFSS advertising.

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Bite Back activist Farid is standing at a podium with microphones speaking at a Bite Back event.

Our award-winning campaign gets rejected

Bite Back activist Farid reacts to the news that the biggest advertising companies won't run our billboard campaign again.

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Bite Back activist Destiny is standing with Nicki Whiteman, Interim CEO of Bite Back and Rory Gibson, Senior Brand Manager of Bite Back holding the Sheila McKechnie award

Our Campaign Has Won A Sheila McKechnie Award!

Our groundbreaking #CommercialBreak campaign has won the 2025 Sheila McKechnie Award for Best Consumer Campaign.

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A big group of Bite Back activists stand together, they are smiling and cheering, at the front is Oli who is smiling and holding a home made protest sign that reads fork the system

Kingston Council Takes Action For Child Health

We're celebrating Kingston Council’s bold new policy designed to protect child health by ending junk food advertising across its public spaces.

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Timi standing together with two fellow activists holding a protest sign in front of Big Ben. He is a black young man with short cropped hair, wearing a black jacker and gray T-shirt holding a sign that reads "I believe in...putting Child Health First."

Our Journey to Free School Meals Victory

Bite Back campaigners celebrate their role in the major expansion of free school meals to over 500,000 more children.

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Elsie and other School Food Champions take a selfie with their awards at the Sustain Children's Food Campaign Awards event

Award Winning Activism: Elsie's Journey

School Food Champion Elsie never imagined that joining our Bite Back in Schools Programme would lead to winning a Sustain award.

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A huge digital billboard at London Bridge reads Young Activists Bought This Ad Space So The Junk Food Giants Couldn't. We're Giving Kids A hashtag Commercial Break with the Bite Back and Impact On Urban Health logos

Youth activists demand a commercial break

Our new report reveals that young people are relentlessly bombarded by junk food advertising and calls on the Government to protect the health of the next generation.

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Bite Back Activist Farid stands in front of London Bridge billboard that reads Young Activists Bought This Ad Space So The Junk Food Giants Couldn't. We're Giving Kids A hashtag Commercial Break

It’s time to kick Big Food out of our spaces

Bite Back activist Farid shares how junk food ads infiltrate his daily life — and why it’s time for change.

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Bite Back activist Harrison is standing in a school hall at a Bite Back event, he is giving a big smile to another activist

Rising Voices: The Journey of a Young Activist

After five years with Bite Back, and a decade of activism, Harrison shares his journey to winning the Diana Award in 2024.

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