We are a youth activist movement challenging a food system that’s been set up to fool us all. From all over the country, we each bring our own story and experience to send a loud message to the food giants: fuel us, don’t fool us.

We ask you to imagine — and demand — a world where global food companies are held to higher standards. Where government policymakers protect us by regulating 'Big Food’. And where schools are a safe space, free from the corrupting influence of junk food.

Over the last four years, we’ve driven big change. From pushing the UK Government to extend free school meals during lockdown, to helping local schools, businesses and councils create grassroots impact: we’re proud of the work we’ve done to protect child health. But there’s so much more to do — and that’s where you come in.

Leading From The Front

We are Bite Back’s Youth Board, 70 passionate young activists who call out the manipulation of junk food giants whenever and wherever we see it. Together, we demand a higher standard from food marketing, and from everyday food itself. And we mobilise other young people in the fight for better food: protesting outside Parliament, applying positive pressure to big business, and sharing our stories with the world.

Changing School Food From The Inside

Let’s end the beige buffet of school food. Right now, thousands of pupils are biting back in schools across the country with Bite Back in Schools. They are getting inspired, working with school leaders and lunchtime staff, and leading activism to make sure everyone in their school has access to healthy and nutritious food.

Shaping Our Local Streets

Young people are growing up in communities flooded with unhealthy food and drink, and surrounded by manipulative marketing on their streets. Too often, their voices are left out of policies that impact their lives, but we can change that.

Shape Your Streets is a fully funded programme, bringing Local Authorities and young people together to build healthier and fairer communities.