Zara

After joining Bite Back in 2024, Zara’s ‘penny-drop’ moment occurred when she noticed just how easily accessible fast food is while on the go — and she’s determined to change that, one social media moment at a time. “I think big food chains and companies think they’re doing what appeals most to the younger generation,” Zara says, “but that’s not necessarily the case when it comes to what they’re serving.” Now, she’s working to build a world where healthy options are more than just a sad salad or a side of vegetables.