Nika Headshot Serious


Head of Policy and Research

Proudly part of the Bite Back movement since the very start, Nika wrote our reports on school food and misleading packaging claims – and leads our Food Systems Accelerator programme. She previously worked on advocacy for organisations such as the Elton John AIDS Foundation and Movember. "I don't want to see family members tricked by 'health claims' into purchasing sugary products anymore," she says. "People should have the freedom to choose food that makes them feel good, not just what's cheapest and is advertised the most."