People

Research Manager Caitlin, has seen the impact of unhealthy food environments first-hand from her work as a paediatric nurse in the US, and on global food security at the World Food Programme. “Right now, our food system is designed to produce the most food possible at the cheapest cost possible. This means that the profits of big food companies are prioritised over children's health.” With her unique insight, Caitlin is set to reshape our food landscape through solid evidence and research — no more fluff!

Lola is a true food enthusiast : she loves cooking it, growing it, eating it, and this love is what fuels her day job as our Communications and Content Senior Manager. After working with a wide range of purpose-driven brands, and health food companies, Lola brings a decade of wisdom to Bite Back’s mission, and a vision of the world she wants to see. “Big Food steals all our spaces. Instead of the brightly coloured ads and slogans filling our high streets, wouldn't it be nice to have the vibrant hues of fruit and vegetables or the peaceful tones of plants, filling our communities instead?”

Dan yearns for peace from Big Food but only finds it on the tube — because that’s where junk food ads are a no-show! “Some schools and councils have already listened to young people and are shaping their spaces to be places where the healthy option is the easy option.” As our Head of Programmes, Dan is determined to make this the new normal — leading cohorts of schools across the UK. After navigating three General Elections in five years while working in Parliament, he’s convinced that change is possible!

Armed with a paintbrush and a vision, Andy envisions a world with equal access to healthy food, where socio-economic health disparities fade away like a bad memory. As our Programmes Manager, he draws on a decade of experience in education and charity work through our Bite Back in Schools programme, championing young people’s right to delicious and nutritious food, and a solid education. He muses, “In a world with equal access to healthy food, socio-economic health disparities would diminish. Young people from all backgrounds would have the same opportunities for a healthy life.”

When Timandra’s not spinning the decks with her extensive vinyl collection, she’s using her word wizardry skills to fight for a better world, where children in school don’t have to worry about where their next meal is coming from, or how healthy it will be. “Going to the local chicken shop after school is seen as cool and it's a place where people hang out. Junk food is ingrained into everyday life, it’s normal to see adverts where junk food is cheaper than healthy food, and walk down streets where unhealthy takeaways are the only option” the London-based activist says.

An avid football fan, Rory’s big goal is to “stop junk food giants from sponsoring sports — period.” As our Brand Development Manager, Rory brings a treasure trove of experience from the advertising industry, where he’s seen firsthand the acrobatics Big Food performs to sneak into our lives. He is determined to use his experience to bite back against their tactics and take back control of the narrative. “We should be proud to be giving our youngest generations the opportunity to reach their potential and achieve their ambitions,” says Rory.

When Clemmie's not whipping up a culinary storm in the kitchen, life is all about paving a better future for her generation. Whether that's through babysitting, where she sees the "ominous forces of junk food giants" worming their way into young children's lives, or fighting back against the food system. "It infuriates me when I see my friends anguish themselves over their own food choices when, in reality, financialised companies have invested millions in how best to force us into consuming their products — placing their profits above our health," says London-based Clemmie.

As an avid runner, Thomas is determined to chase down big food companies and hold them accountable for their use of cruel and clever marketing tactics. “It angers me how these companies target young people in our towns, in our cities, on our way to school and in shops and at bus stations, we get no break!” Thomas says, a true Bactivist speeding ahead on a path to challenge the status quo.

While working at Scope, the equality charity for disabled people, Carlotta developed an interest in accessible design – and she brings extensive experience from her Masters in Ethnographic and Documentary Filmmaking to Bite Back's visual content. "I cannot wait for a day where I can leave my house and not feel constant pressure from junk food giants to eat their food," she says. "If we replaced junk food ads with beautiful art, wouldn't our streets look a lot better?"

With an MSc in International Development, Sara has worked in INGOs – focusing on child protection and development. She supports our team to keep everything running smoothly. "Food giants trick us into believing their products are good for you," she says. "Supermarkets are flooded with junk, strategically placed to attract your attention. Markets are more my thing – but I still need to go to the supermarket, and it's always a struggle to feel at ease there."

Sam has campaigned to end factory farming, invest in social housing, and tackle climate change with a nature-based approach. He played a key part in CPRE's successful campaign to end fracking in the UK. Sam's amazing dog Rummi, meanwhile, likes eating, running and sleeping. "When low price is the goal, everything else becomes less important," says Sam. "Cheap, unhealthy food is produced in a way that abuses animals and has no regard for human health and the environment."

Having dedicated her career to campaigning for social causes – from reproductive health to a clean energy transition – Beth has worked with The Bill & Melinda Gates Foundation, WaterAid, UNHCR and the Jamie Oliver Group to mobilise the public and influence policymakers. "Our broken food system makes life harder for children and families who are already struggling," she says. "Evidence shows that junk food advertising is targeted more heavily at people in lower socioeconomic groups and healthy options are harder to come by in low-income areas. It's outrageous and unjust."