People

Moving from youth activist to staff member, Destiny brings more than insight — she brings lived experience. “As part of the younger generation, I’ve seen how junk food giants hijack meme culture and trends to make their brands feel ‘cool’,” she says. “It's time that these brands stop making a mockery of our health.” Now a Programmes Executive, Destiny supports and inspires young people across the country, and even internationally through her work facilitating UNICEF Jamaica workshops. She knows exactly what it takes to turn youth voice into real-world impact.

A Nutrition graduate with a Masters in Public Health, our Campaigns Executive Aoife is literally shaping our streets in her work with local authorities. “Walking down my local high street, it’s impossible to ignore how dominated it is by junk food chains and advertising,” she says. “By limiting unhealthy food ads, local councils and governments could help create healthier high streets and healthier futures.” And when Aoife’s not reshaping our high streets, she’s reshaping the story of high street fashion, as our resident thrifting expert.

Holly is all about thoughtful, strategic moves whether it’s casting an eagle eye over our channels as Senior Comms and Content Manager, or on the tap dancing floor. She has a true passion for activism, and a Masters in Gender, Sexuality and Culture — the perfect mix for her previous role at The Mix. She brings both passion and precision to the team. Her mission? “If all young people had access to healthy food, they would be able to live happier and more fulfilled lives,” says Holly. And with years of experience in amplifying the youth voice, we’re rest assured that she’ll echo our activist’s voices well!

For marathon runner D’Arcy, becoming the Chief Executive Officer of Bite Back is a commitment he's in for the long run. With a decade of experience across the globe fuelled — often powered by a Burna Boy playlist — he’s on a mission to ensure every child, no matter their community or country, can access a healthy, thriving food system. “You cannot speak about food injustice without recognising how it's layered within racial and socio-economic inequalities. How it's the kids from the most marginalised backgrounds who grow up in those food deserts or food swamps, where healthy options are out of reach,” says D’Arcy. “It's not right, and it's entirely preventable if we dare to dream.” After his recent work at UNICEF helping shape the global agenda on food systems for children, Bite Back’s future is firmly in capable hands.

Molly’s dream? To open her own library — no surprise, considering she’s already rewriting history as a Bite Back activist. In 2024, she took our mission to Chicago where she spoke at the Consumer Goods Forum, and met Michelle Obama! When she’s not biting back on big stages, you can find Molly reading anything — fiction or nonfiction. She's a powerhouse with a plan. “It’s time to take Big Food out of the driver’s seat. They’ve been given a free pass by weak laws and clever marketing,” she says. “It’s time the smokescreen is cleared.”

Rizwan’s walk to college is a junk food battleground — posters, chains, discounts, everywhere. “They have a massive influence in every area of my life,” says the Manchester-based activist. “What angers me the most is that most people simply accept the sad reality that we currently live in.” Rizwan’s flipping the script. His dream? A world where healthy foods are accessible, and fast food chains aren’t the only places he can socialise with friends.

As an iWill Ambassador, keen gardener and Bite Back firestarter, Anidunnu is no stranger to social action. She’s had enough of junk food ads popping up during exam season like they’re doing us a favour - all up in our faces as ‘student discounts’. “It’s targeted. It’s manipulative. And somehow, it’s still seen as normal,” she says. Her better world? One where walking down the street isn’t an ad assault course. Offline, she’s growing a better world too — literally, in her garden.

Taekwondo black belt, swimmer, and absolute powerhouse, Umaymah is on a mission to kick junk food out of school canteens and college corridors. “When it comes to young people, we always hear conversations about our health, but it feels like there’s not much awareness of what we’re actually facing,” she says. “I see junk food ads on my way to college, and my school canteen is filled with the same products in those ads.” For Umaymah, a better world would see junk food being replaced with healthier foods, from ads to the snack shop at school.

Shalom’s got stories to tell and a future to fight for. She dreams of a world where healthy food is easy, tasty and doesn’t come with a side of guilt or a sky-high price tag. She says, “Young people are faced with unhealthy food everywhere they turn, whether they're out with friends; at school; or just chilling on social media. I see deals and discounts on almost every single platform I’m on!,” says the Youth MP for Bolton. Beyond food, she’s already creating change — from youth campaigns to getting textbooks back into school libraries.

From Youth MP duties to Downing Street speeches, Sienna’s no stranger to high-impact advocacy. The Youth MP for Wolverhampton says: “The problem is right in front of our faces every day. Healthy food shouldn’t be a luxury, it should be a guarantee.” As a black belt kickboxer, what really kicks her off is seeing junk food sponsors all over the sports she loves. Her dream? A food system that fuels the athletes of the future.

Jomi’s biggest goal is to see the Government crack down on fast food outlets in youth spaces. “They have the biggest influence on young people,” says the Manchester-based activist and talented footballer. “Whether it’s after a game of football or I’m just chilling with my friends, a fast food spot is never too far away.” 2025 saw Jomi rep us so well at the political party conferences. When he’s not scoring on the pitch, he’s biting back against how junk food is glorified in the media, and working to make healthier food more accessible to young people.

Kaz calls it like it is: “It’s unrealistic to ask ordinary young people like me to ‘deal with it’. I’ve been pursued by the school canteen chaos all my life: beige, boring, bland and overpriced!” A proud politics nerd and guitar strummer, Kaz is bringing fire, flair and fierce written words to every platform possible, from blogs to policy rooms.