People
Molly
Molly’s dream? To open her own library — no surprise, considering she’s already rewriting history as a Bite Back activist. In 2024, she took our mission to Chicago where she spoke at the Consumer Goods Forum, and met Michelle Obama! When she’s not biting back on big stages, you can find Molly reading anything — fiction or nonfiction. She's a powerhouse with a plan. “It’s time to take Big Food out of the driver’s seat. They’ve been given a free pass by weak laws and clever marketing,” she says. “It’s time the smokescreen is cleared.”
Rizwan
Rizwan’s walk to college is a junk food battleground — posters, chains, discounts, everywhere. “They have a massive influence in every area of my life,” says the Manchester-based activist. “What angers me the most is that most people simply accept the sad reality that we currently live in.” Rizwan’s flipping the script. His dream? A world where healthy foods are accessible, and fast food chains aren’t the only places he can socialise with friends.
Anidunnu
As an iWill Ambassador, keen gardener and Bite Back firestarter, Anidunnu is no stranger to social action. She’s had enough of junk food ads popping up during exam season like they’re doing us a favour - all up in our faces as ‘student discounts’. “It’s targeted. It’s manipulative. And somehow, it’s still seen as normal,” she says. Her better world? One where walking down the street isn’t an ad assault course. Offline, she’s growing a better world too — literally, in her garden.
Umaymah
Taekwondo black belt, swimmer, and absolute powerhouse, Umaymah is on a mission to kick junk food out of school canteens and college corridors. “When it comes to young people, we always hear conversations about our health, but it feels like there’s not much awareness of what we’re actually facing,” she says. “I see junk food ads on my way to college, and my school canteen is filled with the same products in those ads.” For Umaymah, a better world would see junk food being replaced with healthier foods, from ads to the snack shop at school.
Shalom
Shalom’s got stories to tell and a future to fight for. She dreams of a world where healthy food is easy, tasty and doesn’t come with a side of guilt or a sky-high price tag. She says, “Young people are faced with unhealthy food everywhere they turn, whether they're out with friends; at school; or just chilling on social media. I see deals and discounts on almost every single platform I’m on!,” says the Youth MP for Bolton. Beyond food, she’s already creating change — from youth campaigns to getting textbooks back into school libraries.
Sienna
From Youth MP duties to Downing Street speeches, Sienna’s no stranger to high-impact advocacy. The Youth MP for Wolverhampton says: “The problem is right in front of our faces every day. Healthy food shouldn’t be a luxury, it should be a guarantee.” As a black belt kickboxer, what really kicks her off is seeing junk food sponsors all over the sports she loves. Her dream? A food system that fuels the athletes of the future.
Jomi
Jomi’s biggest goal is to see the Government crack down on fast food outlets in youth spaces. “They have the biggest influence on young people,” says the Manchester-based activist and talented footballer. “Whether it’s after a game of football or I’m just chilling with my friends, a fast food spot is never too far away.” 2025 saw Jomi rep us so well at the political party conferences. When he’s not scoring on the pitch, he’s biting back against how junk food is glorified in the media, and working to make healthier food more accessible to young people.
Kaz
Kaz calls it like it is: “It’s unrealistic to ask ordinary young people like me to ‘deal with it’. I’ve been pursued by the school canteen chaos all my life: beige, boring, bland and overpriced!” A proud politics nerd and guitar strummer, Kaz is bringing fire, flair and fierce written words to every platform possible, from blogs to policy rooms.
Zara
After joining Bite Back in 2024, Zara’s ‘penny-drop’ moment occurred when she noticed just how easily accessible fast food is while on the go — and she’s determined to change that, one social media moment at a time. “I think big food chains and companies think they’re doing what appeals most to the younger generation,” Zara says, “but that’s not necessarily the case when it comes to what they’re serving.” Now, she’s working to build a world where healthy options are more than just a sad salad or a side of vegetables.
Emily
A huge fan of all things Girlguiding, Emily is no stranger to lighting the path to change, and is especially passionate about school food. With important exams coming up, she questions whether school food is healthy enough for young people. “The state of school food definitely frustrates me — what do you mean I'm supposed to pass my exams on a piece of cold pizza and a Radnor fizz?”. Joining Bite Back in 2024, Emily’s on a mission to create “a world where every young person receives at least one nutritious meal a day.”
Carrera
Singer, actor, and social media whiz — Carrera imagines a world free from constant ‘ad-attacks’ by junk food giants. “I’d like to change the influence they have by replacing their prominence with healthier food alternatives or just different organisations in general,” says the Milton Keynes-based activist. “What frustrates me the most is how easily Big Food companies are able to get away with damaging the health of our generation.” Her Bite Back highlight? Sitting down in Westminster for a straight-up, no-fluff convo with MP Stephen Morgan.
Yacub
Yacub brings heaps of energy to Bite Back, and a true passion for politics. “What infuriates me most about the food system is how homogenous it is,” he says. “It promotes little to no variety of food that results in a lack of representation of diverse and unique cultures.”. Yacub is ready to push back on the influence junk food has on his life, and wants to see a world where diverse and healthy food is placed front and center — a passion he’s taken to stages speaking to doctors and the healthcare sector.