Keep An Eye On Big Food

A photo taken over the shoulders of two children, one of them is holding a smartphone that features a Halloween-themed junk food advert, it reads grab some monstrous savings this halloween
Photo credits: © 2023. Provided by Impact on Urban Health licensed via a CC BY-NC-ND 4.0 license

October 1st has come and gone, but the fight against junk food ads is heating up. This date is when the restrictions on junk food ads online, and on TV before 9pm, were supposed to come into place — but they’ve been delayed again. And again. AND they’ve been watered down.

Now the final date is set: 5th January 2026. Until then, the food and ad industries have said they will voluntarily follow the restrictions. But we’re going to keep Big Food on their toes, and we need your help to do it.

Keep a lookout for any junk food ads you see online at any time, or on TV (including on-demand) between the hours of 5:30am and 9pm. Snap a photo, and send it to us through the form below.

By sharing what you see, we’ll be able to show the Government we’re still surrounded by junk food ads. These new restrictions are a step in the right direction, but they’re not strong enough. Your photos will make our activists’ voices ring even louder in the halls of power.

If you can’t quite tell what counts as junk food— send it through to us! We’ve got our awesome Policy team on the case, checking all the photos, and keeping their eyes peeled for junk food products. Here are some examples of junk food ads:

Help us keep an eye on Big Food, and tell them: we’re sick to the stomach of our screens being targeted. Submit your photo!

Tell us a bit about when and where you spotted this advert.

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