Ready to join our fight against the food system and demand change for the health of a generation?
From the moment we’re born, every second of every day, we’re being targeted.
Giant food companies flood our world with junk, and then manipulate us using cute and clever marketing. It’s everywhere — on our streets, screens, and on our way to school, we’re completely surrounded.
And when more than 1 in 3 children have a higher risk of developing food-related illnesses by the time they leave primary school, this isn’t right.
The good news? It’s totally preventable. And that’s why we are biting back.
Our award-winning campaign to give young people a #CommercialBreak from junk food ads took over London last year. But that same message was rejected by the UK’s biggest outdoor advertisers, censoring the voices of young people.
The restrictions on ads starting from Jan 5th is just the start of a healthier future. It’s a good step forward, but it’s not enough to protect children’s health. We’re demanding better from the Government, and holding big food companies to account for their manipulative tactics.
We want to see a world where junk food ads no longer surround us. Will you help us make it happen?
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