Our Stories

Bite Back activist Farid is standing at a podium with microphones speaking at a Bite Back event.

Our award-winning campaign gets rejected

Bite Back activist Farid reacts to the news that the biggest advertising companies won't run our billboard campaign again.

Read

We've been silenced by ad industry giants

Our award-winning billboard campaign calling out companies that target children with junk food ads has been silenced by the advertising industry.

Read
Bite Back activist Destiny is standing with Nicki Whiteman, Interim CEO of Bite Back and Rory Gibson, Senior Brand Manager of Bite Back holding the Sheila McKechnie award

Our Campaign Has Won A Sheila McKechnie Award!

Our groundbreaking #CommercialBreak campaign has won the 2025 Sheila McKechnie Award for Best Consumer Campaign.

Read
A big group of Bite Back activists stand together, they are smiling and cheering, at the front is Oli who is smiling and holding a home made protest sign that reads fork the system

Kingston Council Takes Action For Child Health

We're celebrating Kingston Council’s bold new policy designed to protect child health by ending junk food advertising across its public spaces.

Read
Timi standing together with two fellow activists holding a protest sign in front of Big Ben. He is a black young man with short cropped hair, wearing a black jacker and gray T-shirt holding a sign that reads "I believe in...putting Child Health First."

Our Journey to Free School Meals Victory

Bite Back campaigners celebrate their role in the major expansion of free school meals to over 500,000 more children.

Read
Elsie and other School Food Champions take a selfie with their awards at the Sustain Children's Food Campaign Awards event

Award Winning Activism: Elsie's Journey

School Food Champion Elsie never imagined that joining our Bite Back in Schools Programme would lead to winning a Sustain award.

Read
A huge digital billboard at London Bridge reads Young Activists Bought This Ad Space So The Junk Food Giants Couldn't. We're Giving Kids A hashtag Commercial Break with the Bite Back and Impact On Urban Health logos

Youth activists demand a commercial break

Our new report reveals that young people are relentlessly bombarded by junk food advertising and calls on the Government to protect the health of the next generation.

Read
Bite Back Activist Farid stands in front of London Bridge billboard that reads Young Activists Bought This Ad Space So The Junk Food Giants Couldn't. We're Giving Kids A hashtag Commercial Break

It’s time to kick Big Food out of our spaces

Bite Back activist Farid shares how junk food ads infiltrate his daily life — and why it’s time for change.

Read
Bite Back activist Harrison is standing in a school hall at a Bite Back event, he is giving a big smile to another activist

Rising Voices: The Journey of a Young Activist

After five years with Bite Back, and a decade of activism, Harrison shares his journey to winning the Diana Award in 2024.

Read
Bite Back CEO James Toop is holding a microphone during a speech, he is smiling at the audience

A New Chapter Dawns: Our CEO Transition

Bite Back announces leadership transition as James Toop joins Teach First.

Read
Bite Back Activist Destiny is speaking at an event, she is confidently speaking into a microphone

From shy to super-powered: Destiny’s Bite Back journey

Destiny reflects on being a Bite Back activist, sharing her favourite moments, and the importance of having a collective voice.

Read
Prusha sat with other Bite Back activists at a Bite Back event

Bite Back X NCS: an eye-opening online experience

Prusha shares how the Bite Back X NCS Online Experience empowered her to take the next step in her campaigning journey.

Read