Our Journey
We’ve been biting back for five years — but we’re just getting started. Here are some of our highlights since 2019.
School Food Success
September 2025 — After six years of campaigning, the Government announces the expansion of free school meals, and a review into School Food Standards. Watch this space in 2026!
Bite Back in Schools 2.0
September 2025 — Our School Food Champions programme rebrands to Bite Back in Schools and goes bigger than ever, expanding to over 100 schools across England AND stepping into Scotland!
The Community Bites Back
August 2025 — Our billboards got banned by the biggest outdoor advertising companies, causing thousands to rise in support of our mission and reclaim spaces.
Commercial Break Goes Big
April 2025 — Our biggest moment yet. We re-launched our billboards across 365 ad spaces in London, bringing our youth activists together to call for a break from junk food ads.
Giving Kids A Commercial Break
August 2024 — We went big. Fed up with being bombarded by endless junk food ads we took over ad space and billboards at family attractions and central shopping points across the UK, so that junk food giants couldn't.
Fuel Us, Don't Fool Us
February 2024 — We launched ground breaking research showing that 7 out of 10 of the biggest food and drink manufacturers make their money from selling mostly unhealthy products. We followed up with reports revealing the child appealing tactics they use and their impact on planetary health. Click here to find out more.
Introducing Bite Back 2.0
September 2023 — Don’t recognise us? We’re still Bite Back, but we’ve got a whole new story to tell. We’re taking the tactics of big food companies and throwing them back in their faces, calling out manipulation as we see it.
Standing Up to Junk Food Giants in Tower Hamlets
June 2023 – We challenged the Deputy Mayor of Tower Hamlets and the Tower Hamlets Youth Council to end junk food advertising in the Borough. After a year of relentless campaigning, our work finally paid off.
Inspiring Food Activists Around the World
February 2023 – Christina Adane and the Bite Back team join forces with UNICEF to inspire young food activists in Bangkok, Thailand to campaign for change.
Getting Bigger and Bolder
August 2022 – We welcome young campaigners to the movement in Leeds, Sheffield, Liverpool and Manchester. They work with local councils to restrict junk food advertising on streets, public transport, and in council-owned spaces. They challenge the role of junk food marketing in sport by asking local teams to prioritise child health over junk food sponsors, and work with students to explore how the cultural variety of school food impacts their health.
Making Free School Meals Fairer
June 2022-January 2023 – Gut punch: there are 900,000 young people in England who are currently living in poverty but don’t have access to free school meals. We gather 250k signatures on our petition to extend eligibility. Then 50 Bite Back youth activists deliver our petition to 10 Downing Street by hand, while the rest of us protest on parliament square. We take out ads in Westminster tube station to make sure MPs see it.
Introducing Community Food Champions
July 2022 – 750 young people became Community Food Champions. Delivered in partnership with UK Youth, the programme helps young people learn about the food system and investigate the challenges they face in accessing healthy and nutritious food locally.
Spilling the Beans on School Food
February 2022 – We chat with 13-18 year olds across the country, and reveal that school food is a postcode lottery. We release an open letter signed by 600 teachers calling on the Education Secretary to act, and young activist Gavriella meets with Nadhim Zahawi. In response, the Government announces new measures for schools to report on the School Food Standards.
Telling Companies: Don’t Hide What’s Inside
October 2021 – At our second Youth Summit we launch our new campaign against misleading health claims. Whether it’s “High in protein”, “No Added Sugar”, or “All natural ingredients” – companies wrap products that aren’t good for us in language that makes us think they are. Our second major film, Mascot Anonymous, kicks off a campaign for repeat offenders like Innocent, Müller and Kelloggs to stop taking us for fools.
Introducing School Food Champions
September 2021 – We welcome 50 schools to our first School Food Champions programme. Over the next year, they recruit teams of passionate young changemakers to lead on social action projects to improve school food, and how and where it's served.
Kicking Junk out of Sports
August 2021 – Sutton-based activist Jacob launches a campaign to end KP Snacks’ sponsorship of The Hundred, a new cricket tournament that aims to get young people into the sport. We sponsor Dulwich Hamlet FC to help make a case for healthier sponsorship options.
London and Birmingham Join the Fight
August 2021 – We welcome a host of new campaigners from London and Birmingham ready to bite back at the flood of junk food advertising in their cities by launching their own local campaigns. They call on the Mayor of the West Midlands and London Councils to protect child health, gathering over 1,000 petition signatures, launching a youth manifesto, and meeting directly with people in power.
Minimising Online Junk Food Ads
January–May 2021 – How many junk food ads do companies shove down our throats every day? Enough that Dev, one of our activists in Leicester, was hearing from Uber Eats more than his grandma. He campaigns to end junk food advertising online. After he presents new evidence to MPs, Bite Back research is discussed in Parliament and we meet the Public Health Minister. The Government announces an end to online advertising in the Queen's Speech.
Challenging Food Giants to Do Better
October 2020 – We launch our Feed Britain Better report. Our Youth Board presents it at our first Youth Summit. We start showing our teeth by challenging executives from Tesco and Nestle to respond.
Switching Off TV Junk Food Ads Before 9pm
July 2020 – Lewisham-based activist Tasha challenges then-Prime Minister Boris Johnson to deliver on his Obesity Plan. We publish an open letter in The Guardian. Success! Boris announces a 9pm watershed on TV junk food advertising.
Fighting for Free School Meals
April 2020 – One of our founding campaigners, Christina Adane, petitions for free school meals in the holidays. She gets 430k signatures, sparking Government u-turns for the Easter break and May half-term.
Bite Back is Born
October 2019 – 12 youth activists hungry for change release Triple Dipped Chicken, a film capturing the sinister tactics that advertisers use to shove junk down our throats. Our Youth Board has been biting back at corporate manipulation ever since.