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YA young activist stands in front of a large digital billboard reading, “Young activists bought this ad space so that junk food giants couldn’t,” with the Bite Back logo visible.
A young activist stands beneath a bold billboard message calling out junk food giants reclaiming advertising space.

Ready to join our fight against the food system and demand change for the health of a generation? If so, we need your support.

From the moment we’re born, every second of every day, we’re being targeted.

Giant food companies continue to flood our world with junk, and then manipulate us using cute and clever marketing. It’s everywhere, and we’re surrounded.

By surrounding us with junk food, they are endangering the health of a generation.

When more than 1 in 3 children have a higher risk of developing food-related illnesses by the time they leave primary school, this isn’t right.

The good news? It’s totally preventable. And that’s why we are biting back.

We’ve been holding Big Food to account and calling on the Government and decision-makers to do more for child health. And we’re ready to build a better future. Are you?

Join the movement and support our youth activists by signing up for email and SMS updates — we’ll share all the latest on our campaigns, policy wins and ways you can bite back with us!