Hello! We’re Bite Back, a group of passionate young activists campaigning to change the way food is made, marketed and sold so future generations have a happier and healthier future.

Our award-winning campaign to give young people a #CommercialBreak from junk food ads has seen us take over huge billboards in London and show up in the boardrooms of global food giants. We even took the message to the halls of Parliament!

But that same message was rejected by the UK’s biggest outdoor advertisers, censoring the voices of young people.

This matters because the health of a generation is at stake. Right now, more than 1 in 3 children have a higher risk of developing food-related illnesses by the time they leave primary school. Yet giant food companies continue to spend millions to ensure their unhealthy products are in the spotlight.

The good news? It’s totally preventable. And that’s why we are biting back.

We’ve been holding Big Food to account, and we want politicians to back us. That means young people and the government working together, cutting off all the pathways the food industry uses to target young people with predatory advertising. We're ready to be part of the roadmap for the healthiest generation of children ever.

Fill in the below and we’ll send you updates on our work and how you can bite back with us.