Our billboard, “Young Activists bought this space so junk food giants couldn’t” was rejected by two of the biggest outdoor advertising companies in the UK. This story has been grabbing people’s attention — we even went viral on social media! So, we took our #CommercialBreak to the halls of Parliament and showed MPs the ad that was too hot to handle.

Our youth activists, Farid, Mia, and Anna passionately told MPs all about their experiences being bombarded by junk food ads. Our activists met nine MPs, including Ed Davey, the leader of the Liberal Democrats!

The media censorship of our billboard has truly brought to light that we are up against a food system that is rigged. Advertisers have made their priorities clear: putting profits ahead of the health of an entire generation of children. If we can bring all MPs on board to understand how we are completely surrounded by junk food ads, then we can begin to create some real, regulatory change.

In the face of bombardment, and then censorship, our activists stood up in Parliament and said: this isn’t good enough. And we want you to do the same.

If your MP was in the room yesterday, tell them we’re grateful for their support.

If they weren’t? Tell them our story so they don’t miss out on being part of creating a healthier future.

See The MPs That Attended!

Alice Macdonald

Bambos Charalambous

Beccy Cooper

Ben Coleman

Ed Davey

Fabian Hamilton

Florence Eshalomi

Henry Tufnell

Steve Race

I am a constituent of yours and am concerned about the way unhealthy food and drink is marketed to children.

Have you heard of Bite Back? They are a movement of young people campaigning to change the way unhealthy food is made, marketed and sold – especially to children. Co-founded by Jamie Oliver in 2019, they have built a movement of 100 youth board members and over 12,000 students across 200 schools and communities nationwide, fighting for change.

Their latest campaign, #CommercialBreak, takes aim at the overwhelming presence of junk food adverts in outdoor spaces. Their latest research, in partnership with the University of Liverpool, revealed that over half (57%) of all outdoor food and drink adverts were for unhealthy products. Shockingly, the prevalence of these adverts was 6 times greater in the most deprived areas compared to the least deprived.

And when Bite Back launched their award-winning billboard campaign to reclaim some of this ad space, two of the UK’s biggest advertising companies refused to run it!

On Wednesday, 9th of July, they hosted a mock parliamentary inquiry where young people spoke directly to MPs about what it's like growing up in a food system rigged against them. The event was a great success, drawing support from 10 MPs – including leader of the Liberal Democrats, Ed Davey.

For more on the campaign and the event, see Bite Back’s website and socials here.

This is a very important issue to me, and I’d really value you engaging with their youth campaigners and looking into ways to support this important cause. You can reach their Senior Public Affairs Manager, Busayo Twins, on busayo.twins@biteback2030.com.

I’m writing as a constituent to say a huge thank you for attending Bite Back’s mock parliamentary inquiry on Wednesday, 9th of July.

As you’ll have heard at the event, Bite Back’s recent research, in partnership with the University of Liverpool, found that over half (57%) of all outdoor food and drink adverts were for unhealthy products. Shockingly, the prevalence of these adverts was 6 times greater in the most deprived areas compared to the least deprived.

And when Bite Back launched their award-winning billboard campaign to reclaim some of this ad space, two of the UK’s biggest advertising companies refused to run it!

This is why your support is so valuable. By coming along to the inquiry and hearing the testimonies of the youth activists leading the movement, you’ve helped shine a spotlight on the issue of junk food marketing and its impact on children's health.

Thanks again for your time, and for backing the call to give kids a #CommercialBreak.

I am a constituent of yours and am concerned about the way unhealthy food and drink is marketed to children.

Have you heard of Bite Back? They are a movement of young people campaigning to change the way unhealthy food is made, marketed and sold – especially to children. Co-founded by Jamie Oliver in 2019, they have built a movement of 100 youth board members and over 12,000 students across 200 schools and communities nationwide, fighting for change.

Their latest campaign, #CommercialBreak, takes aim at the overwhelming presence of junk food adverts in outdoor spaces. Their latest research, in partnership with the University of Liverpool, revealed that over half (57%) of all outdoor food and drink adverts were for unhealthy products. Shockingly, the prevalence of these adverts was 6 times greater in the most deprived areas compared to the least deprived.

And when Bite Back launched their award-winning billboard campaign to reclaim some of this ad space, two of the UK’s biggest advertising companies refused to run it!

On Wednesday, 9th of July, they hosted a mock parliamentary inquiry where young people spoke directly to MPs about what it's like growing up in a food system rigged against them. The event was a great success, drawing support from 10 MPs – including leader of the Liberal Democrats, Ed Davey.

For more on the campaign and the event, see Bite Back’s website and socials here.

This is a very important issue to me, and I’d really value you engaging with their youth campaigners and looking into ways to support this important cause. You can reach their Senior Public Affairs Manager, Busayo Twins, on busayo.twins@biteback2030.com.