
Our billboard, “Young Activists bought this space so junk food giants couldn’t” was rejected by two of the biggest outdoor advertising companies in the UK. This story has been grabbing people’s attention — we even went viral on social media! So, we took our #CommercialBreak to the halls of Parliament and showed MPs the ad that was too hot to handle.
Our youth activists, Farid, Mia, and Anna passionately told MPs all about their experiences being bombarded by junk food ads. Our activists met nine MPs, including Ed Davey, the leader of the Liberal Democrats!
The media censorship of our billboard has truly brought to light that we are up against a food system that is rigged. Advertisers have made their priorities clear: putting profits ahead of the health of an entire generation of children. If we can bring all MPs on board to understand how we are completely surrounded by junk food ads, then we can begin to create some real, regulatory change.
In the face of bombardment, and then censorship, our activists stood up in Parliament and said: this isn’t good enough. And we want you to do the same.
If your MP was in the room yesterday, tell them we’re grateful for their support.
If they weren’t? Tell them our story so they don’t miss out on being part of creating a healthier future.
See The MPs That Attended!
Alice Macdonald
Bambos Charalambous
Beccy Cooper
Ben Coleman
Ed Davey
Fabian Hamilton
Florence Eshalomi
Henry Tufnell
Steve Race