Nicki Whiteman


Chief Brand Officer

After a 15-year career as a BBC presenter, Nicki went on to hold various senior leadership roles – including Chief Communications Officer at education charity Achievement for All. She leads all Bite Back's external relationships. "Supermarkets have always been a battleground where consumers are manipulated – and in the worst instances, deliberately exploited – by clever, enticing and colourful packaging and promotions. How different would it be if healthy options were the stars of the supermarket shelves?"