Digital Senior Manager (Parental Leave Cover)

Contract: Fixed term (12 months).

Hours: Full-time preferred.

Location: London / Hybrid, able to attend in-person meetings in London as and when needed. Office based colleagues are expected to be in the office two days per week. This is a UK based role; you must have the right to work in the UK to be considered.

Salary: £47k FTE gross per annum. Team members that come into the London office 2+ days per week are entitled to an additional office allowance of £2,000 FTE per annum.

Travel: There are no specific travel requirements for this role, though we do ask all team members, wherever possible, to be available to support two key youth events each year including overnight stays.

Benefits: 30 days annual leave, flexible working environment, enhanced sick pay, 5% employer / 3% employee pension contribution, bike to work scheme.

Reporting to: Head of Communications.

Please note: Owing to the nature of this role, any offer of employment with Bite Back will be subject to a satisfactory enhanced DBS check.

Do you want to work with a vibrant, dynamic and youth driven organisation that is committed to creating healthy futures for British children by improving the food system?

Be part of the creative, agile and growing team behind Bite Back 2030’s exceptional teenage activists. Join us as our Digital Senior Manager (parental leave cover) and contribute to our journey to help make the food system healthier and fairer. See below for more details about the role and how to apply.

At Bite Back we're committed to ensuring our staff is representative of the diverse world around us and therefore we encourage candidates with a range of lived and professional experiences to apply. We particularly welcome applications from people of colour, LGBTQ+ people and disabled people. We will use positive action under the Equality Act 2010 to appoint from these underrepresented groups if two candidates are equally qualified.

About Bite Back

We’re surrounded by junk food. From the moment we're born, every second of every day, children are being targeted. Giant companies manipulate them with colourful, cuddly, clever marketing, deceive them with packaging claims and pump products at them that are full of junk. It's become a cultural wallpaper. Now, it risks destroying the health of a generation.

In the UK, nearly a third of children aged 2-15 are now at future risk of developing food-related conditions like type 2 diabetes and heart disease.

The good news is, it's totally preventable. And we're biting back.

Bite Back is a youth activist movement challenging a food system that's been set up to fool us all by:

Calling out the manipulation of the junk food giants.
Demanding higher standards from food marketing and from everyday food itself.
Mobilising and equipping young people in the fight for better food.

We do all this so we can bite back against a global epidemic of food-related ill health.

Role Description

We’re looking for a sharp, collaborative and digitally fluent professional who’s ready to hit the ground running. The Digital Senior Manager will be a vital part of Bite Back’s digital machine — managing the tools that power our public voice, supporter journeys and campaigning infrastructure.

This is a hands-on role for someone who thrives on structure, loves solving digital puzzles, and is hungry to stay at pace with a fast-moving sector. You’ll manage everything from email platforms and analytics dashboards to website fixes, software access and performance insights. You’ll also contribute to campaign execution, helping to implement digital actions with power and polish — including ad support and post-launch optimisation.

You will also take a data‑driven approach to strengthening Bite Back’s digital presence — analysing performance, optimising our campaigns, and ensuring our digital channels work seamlessly together. From managing website and email systems to supporting paid campaigns and supplier relationships, you’ll keep our platforms effective, insight‑led and future‑ready. It’s a role for someone who combines technical fluency with creative curiosity, able to turn analytics into action and digital systems into impact.

If you’re numbers-driven, systems-confident, energised by back-end delivery, and excited to work across a youth-led movement that makes real noise, this is your moment.

Responsibilities

Digital Strategy Leadership

Lead the implementation of our insights-driven digital strategy designed to reflect our organisational strategy, prioritise our digital channels and integrate with our content/storytelling approach.
Lead on growing our social audiences and increasing conversions of social/web visitors to our email supporter base. Monitor these numbers, benchmark performance and review ongoing progress/acquisition at peak moments.
Oversee the email marketing implementation to ensure it aligns with the digital strategy and our audience insights – this will require working closely with the Digital Campaigns & Comms Lead.
Develop audience profiles for the different channels, making recommendations for how best to engage on each channel.
Support the Digital Campaigns & Comms Lead with email delivery, segmentation or testing when needed.

Analytics & Reporting

Review and interpret website and social analytics to drive audience engagement; regularly present findings and recommendations to Strategy and Delivery and the wider Bite Back team.
Work closely with the Comms & Content Senior Manager to ensure our content approach reflects the latest audience insights and testing outcomes.
Monitor trends in social media and digital platforms to identify opportunities for Bite Back to innovate.

PPC & SEO

Set and implement paid social media strategies, using A/B testing to build best practices and optimise campaigns and content.
Improve the content on the website to maximise search engine optimisation.

Website Development

Identifying opportunities to optimise the potential of the website and deliver an excellent user experience for every level of supporter.
Work with our freelance developer to prioritise, brief, test and implement website development projects as required.
Build web pages for the supporter user journeys stemming from our campaign strategies.
Develop the user journey and content pages for our programmes (eg Bite Back in Schools).
Day to day management of the website, ensuring the content remains accurate and up to date.

Digital Operations

Project manage relationships with suppliers/agencies as needed.
Manage the budget for website, email marketing and social media.
Leading the review and working with the Operations Team on the procurement of software in relation to our digital channels.
Maintain logins, permissions and licences for all digital tools (e.g. Mailchimp, Hotjar, GA4, Sprout Social, Canva, WordPress, Typeform, Zapier, etc.).
Monitor usage, renewals and subscriptions to ensure tools are cost-effective and appropriate.
Manage access for new and departing staff, ensuring secure onboarding/offboarding processes.
Maintain internal documentation such as user guides, how-to manuals, and platform FAQs.
Monitor and flag GDPR, data compliance or digital safeguarding issues as they arise.

Skills and Experience

The ideal candidate would have the following:

Essential

A track record of professional experience leading and implementing digital content marketing and social media strategies to hit measurable goals.
Experience in monitoring and analysing digital data analytics, providing timely and insightful reports on outcomes, and recommending strategic pivots accordingly.
Experience designing and implementing paid social media strategies, particularly on Meta.
Familiarity with CRM and email marketing systems, particularly Dot Digital, GA4, Hotjar and other website performance monitoring tools.
Basic HTML skills.
Awareness of GDPR and basic digital security protocols.
Experience managing budgets and external freelancers or agencies.
Strong organisational and project management skills, with excellent time management and ability to manage competing priorities.
Excellent English language copywriting skills, with strong attention to detail.
Creative flair and approach to complex challenges.
Values-aligned with youth-led change, systems improvement and transparent digital practices.
Ability to show initiative, work with limited supervision, and collaborate effectively as part of a small, agile team.

Desirable

Familiarity with WagTail CMS, or websites using Django/Python web frameworks.
Strong understanding of SEO and Google AdWords.
Awareness of safeguarding principles and best practice when it comes to managing online spaces that could include young people under the age of 18.
Experience in a youth-facing or campaigning organisation.
Understanding of UK food systems, public health, or policy communications.

To apply

Please apply with a CV and a cover letter (maximum two sides of A4) explaining why you are the right fit for this role.

As part of your cover letter, please respond to the following four questions — we’re looking for thoughtful, concise and specific answers that give us a sense of your experience and approach:

Give us one example of a digital tool that you have managed in a previous role, and how you used it to improve delivery or insight for your team or organisation? (250 words maximum) — Tell us how you worked with the tool — whether it’s related to email, website, analytics dashboards or workflow tools — and what impact they had on performance, reporting, or user experience.
Describe a time you helped troubleshoot a digital or technical challenge. (500 words maximum) — What was the issue, how did you approach it, how did you communicate it to less technical colleagues, and what did you learn from the experience? We’re interested in how you problem-solve and collaborate.
Give us one way that you stay on top of changes in the digital and campaigning landscape, and what recent developments have influenced your thinking? (250 words maximum) — This could be about tools, trends, policy, audience behaviour or campaign tactics, anything that shows your curiosity and awareness of what’s changing around us.
What role do you think digital platforms and infrastructure play in driving meaningful public engagement and campaign success? (250 words maximum) — We’d like to hear how you connect the technical side of digital (tools, systems, data) with the human side (supporters, campaign impact, movement-building).

If you have any questions about the role or the application process, do contact us on recruitment@biteback2030.com and we’ll be happy to help. We will only accept applications submitted via the CharityJob website. Please do not apply to us directly. Applications will be handled in line with our Recruitment Privacy Policy.

Timeline

Applications close at 5pm on Friday 24th October 2025.
Initial (online) interviews are expected to take place in November 2025.
Second interviews will happen at Fivefields, London, Victoria in November 2025.

If you are in receipt of means tested benefits and cost is a barrier to attending a London based interview, please let us know and we can help with booking your travel.