Let's Bite Back
From the moment we are born junk food has us surrounded.
Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.
Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.
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The Message That Got Silenced
You might never see our award-winning billboard campaign again. The ad giants rejected our message, yet giant food and drink companies can continue to plaster our streets with their junk food ads. The system is rigged against us, and it’s time for change.
We’re taking our banned billboard to Parliament. This is the moment to demand real action: to put child health first and end junk food advertising.
Add your name and help us make this message too loud to ignore!
Our stories
Voices Unite Behind Us After Ad Giants Block Our Campaign
Across the sector, people are voicing their support for our award-winning #CommercialBreak campaign after its rejection by the advertising industry.
