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Clemmie holding up commercial break poster and smiling (edited)
Maya and Dev spray painting signs at Residential
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Let's Bite Back

From the moment we are born junk food has us surrounded.

Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.

Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.

Take Action

Five Bite Back youth activists stand in front of the Houses of Parliament with serious expressions. They are holding a copy of Bite Back's banned billboard which reads young activists bought this ad space so the junk food giants couldn't

The health of a generation is at stake, yet giant food companies continue to spend millions to ensure their unhealthy products are in the spotlight. We know we’re not alone — whether you’re a parent, a teacher, or a passionate young person, this affects all of us. Are you ready to put children’s health first?

We’re calling on Wes Streeting to put an end to the bombardment of junk food ads young people experience every day — online, on TV and on our streets. Stand with us by emailing your MP, asking them to write to the Health Secretary. We need your MP's support to add power to our voices.

Our stories

Bite Back activists holding home made protest style signs, in the foreground Bite Back activist Clemmie is shouting and smiling

Energy Drinks Have Become The Social Currency Of The Playground

Bite Back activist Clemmie reveals how giant food companies are flooding our world with unhealthy products like energy drinks — and the impact they're having on young people.