Watch our launch film here!

On September 28th, eight teenagers turned up to a restaurant for what they believed was the start of a social experiment. Little did they know, that it was really the end of it. 

Throughout the week they had been targeted with a host of advertising techniques, including social media influencers, posters and radio ads, to highlight the power the food marketing industry has over their choices.

There were over 50 items on the menu - yet we correctly predict in every instance what they were going to choose.

The experiment resulted in a film that featured no actors, no staged reactions and no scripted responses......