Korane Idarousse Headshot Teeth



Head of Youth

"Once you become aware of how surrounded we are by junk food ads, you see them everywhere," says Korane, Bite Back's Head of Youth. "Walking to meet a friend: at the bus stop. Train to work: on the platform. Checking an update from a loved one: all over the app. Watching something on-demand: staring at you when you press pause. Tying your shoes: a leaflet on the floor. If you have to highlight something, please – show me what's yummy, good for me, and affordable in my local area instead."