We're Hiring a Digital Manager
Duration: Full-time permanent contract.
Start date: ASAP.
Location: flexible, with travel to London required occasionally.
Salary: £30,000-£35,000 per annum, depending on experience.
About Bite Back 2030
Be part of the creative and agile team behind Bite Back 2030’s exceptional teenage activists. Join us as Digital Manager and contribute to a 10-year journey to help make the food system healthier and fairer and achieve our goal of halving childhood obesity by 2030.
Young people today are up against a flood of unhealthy food, pouring out of our highstreets, supermarkets and school canteens. As a result processed foods, snacks, soft drinks and takeaways are playing too big a role in their lives. Junk food is cheap and easy to access at a time when 3.3 million young people under the age of 18 have overweight or obesity. Rates among our poorest are double those of our wealthiest young people.
Covid-19 has only further served to highlight the injustices in the food system and sharpen the focus on the impact obesity has on health outcomes. There is a political moment now to accelerate change.
We believe young people are the key voice in driving this change in our food system. It is a really exciting time to join the organisation — we are still a start-up but with ambitious plans for growth and impact. We are planning to grow a digital movement of 100,000+ people by 2023 to raise their voice and drive impact on local and national campaigns, in support of incredible young campaigners like Christina and Dev who head up our movement.
About the Role
We are seeking a creative and talented Digital Manager to lead an exciting new step in our mission to grow a movement of 100,000+ people raising their voice for child health in the UK. This role will bring creativity and innovation to developing and executing digital organising and mobilisation strategies, playing a critical role in empowering young people to use digital tools to drive real life impact on campaigns, in growing the Bite Back movement, and in fostering community amongst our supporters.
We are committed to increasing the diversity of our team and especially encourage people from underrepresented backgrounds to apply.
- Implement email marketing strategy to support and engage our youth audience in campaigns to improve child health. This includes:
- Planning email calendar to ensure our youth audience is educated, engaged, and mobilised around campaigns.
- Copy-editing, building and sending emails.
- Designing and implementing strategic A/B tests to ensure emails are achieving high open and click-through rates.
- Data analysis to monitor performance of email campaigns.
- Identify and build relationships with digital influencers and platforms, partnering to share Bite Back 2030 campaigns, actions, and content to elevate the voices of young campaigners.
- Manage the Bite Back 2030 website, helping to build an engaging and community-led platform to empower and connect youth campaigners. This includes writing and uploading content, data analytics, and SEO.
- Build digital community for Bite Back’s young campaigners, connecting our Youth Board Members, School Food Champions, and Community Food Champions, and supporting them to use digital tools to drive change through campaigning — for example through petitions or other campaign actions, digital content, social media, or blogs.
- Work closely with the Campaigns Manager to design and promote creative actions to influence government and business to improve child health. This might include petitions, emails or tweets, meeting with MPs, rallying friends to join the movement, or telling their personal stories through traditional and social media.
- Line manage the Digital Marketing Apprentice, providing mentoring, task management, and professional development opportunities, in addition to supporting their progression through the WhiteHat digital marketing apprenticeship programme.
- Organise digital events to engage and empower young people to understand more about child health and nutrition, take action, and lead campaigns.
- Support the Bite Back 2030 campaigns team in developing creative digital ways to highlight the voices of young people to key decision makers in UK government and business — for example, virtual petition handovers.
- Collect, analyse, and report key digital metrics to share with internal team and external partners, to ascertain our success and hone future tactics.
- Stay on top of key trends in digital campaigning and youth activism, both in the UK and globally, to ensure Bite Back 2030 positions itself at the forefront of change-making.
- Work in close collaboration with the Social Media Manager to make use of Bite Back 2030 channels to foster and build engagement amongst the youth audience.
The Digital Manager will seek creative input and collaboration from youth people to design and implement the strategies outlined.
We are looking for someone with:
- 3-5 years professional experience leading and implementing digital strategies to hit measurable goals — preferably with a focus on digital campaigning or fundraising for social justice causes. This must include experience in:
- Email marketing implementation, with knowledge of how to build strong, data-led supporter journeys.
- Drafting, uploading and monitoring performance of website content, using a CMS to do so.
- Using digital marketing tools to manage and monitor digital channels.
- Knowledge of SendGrid, Google Analytics, and Sprout Social a plus.
- Monitoring and analysing key digital analytics, providing timely and insightful reports on outcomes, and recommending strategic pivots accordingly.
- Excellent English-language copywriting skills, with strong attention to detail.
- Strong organisational and project management skills, with excellent time management and ability to manage competing priorities.
- Creative flair and approach to complex challenges.
- Experience managing junior roles.
- Ability to show initiative, work with limited supervision, and collaborate effectively as part of a small, agile team.
- A can-do attitude and great sense of humour.
- Demonstrable passion for young people’s health, nutrition and social justice.
The ideal candidate would also bring 3+ of the following experiences to the role:
- Engaging a British Gen Z audience with brands or social justice causes — particularly young people from marginalised communities.
- Digital content strategy, including commissioning internal teams and external agencies to create exciting and innovative content.
- Experience managing budgets.
- Basic HTML skills.
- Leading paid social media strategies.
- Strong understanding of SEO and Google AdWords.
- Video editing and/or production skills, particularly for social media.
- Basic design skills, including knowledge of Adobe Photoshop and Illustrator.
- Knowledge of food, nutrition, child health or poverty issues in a UK or international setting.
- Deadline: 23:59pm Sunday 27 June.
- Interviews: Monday 5 July - Friday 16 July.
Please email email@example.com for any more information.