How your food is changing: What the media doesn't want you to see
by our very own Cath Elliston
We all know that the media can be misleading sometimes, and reporting around young people’s health is no exception.
But that means that all of us—the public, business, Government—can miss out on the big picture.
The perfect example of this happened last week when Sally Davies, the ex Chief Medical Officer, released her report looking at what the Government should do if they want to promote young people’s health and reach their target of halving child obesity by 2030.
Pretty much all of the coverage focused on just one recommendation. Do headlines about snacking on trains sound familiar?
That means that the media overlooked almost all of a 96 page report! So here are three things you might have missed if you read the coverage last week.
1. Our food options have changed over the last two decades
Here’s one example from the report. Portion size has steadily gone up, and we might not have even noticed!
Pizza portion size have increased by 53%
Crisp packet portions by 50%
Bagels have upsized by almost a third (29%)
Cottage pie has more than doubled (102%)
We all know that the options which are now available to us on our high street, in our local supermarket, in school or at home, shape what we eat. The report looks at how we make sure that huge portion sizes aren’t normalised, and that healthier options are available and affordable, too.
2. There’s huge public support for Government action in this area
It’s not just portion size, the world around us is changing in other ways too. Advertising doesn’t just find a child audience on TV, it can now find them online now too. The report shows that almost 8 in 10 British people support measures to reduce kids’ exposure to unhealthy food and drink ads.
Over 8 in 10 people really back measures to make healthy food and drinks cheaper than unhealthier ones. Only 4% oppose it! One of Sally’s recommendations could make a real difference here. Did you know that there’s no VAT on caramel biscuits but 20% on breakfast cereals? None on cakes but some on chocolate? And there’s no VAT on a gingerbread man with chocolate eyes but 20% if he’s got chocolate trousers?!
Sally points out that this system could make a lot more sense! And if we do it right, it could even rebalance the crazy situation where unhealthy food is often a lot cheaper than healthier stuff.
At its heart, this is simply about protecting kids’ health. So it’s not really a surprise that loads of us are strongly behind a lot of the principles in her report…
3. So what is the Government waiting for?
Sally’s report highlights all the brilliant things that different Governments have done to protect child health in the past. They include:
1885 raising age of heterosexual consent to 16 years
1908 preventing the sale of cigarettes to children under 16 years
1970s increasing taxation on tobacco
2002 banning all forms of tobacco advertising
2018 introducing an industry levy on the sugar in soft drinks
So progress is possible. But on this issue, the Government has made lots of commitments which they’re yet to act on.
Sally’s message for the Government is: what are you waiting for?