Why must our favourite sports be flooded with junk food ads? With almost 1 in 3 children at risk of food-related ill health in their futures, it’s time to kick junk food out of sports for good.

We’ve been working hard in our local areas to drive change. That includes commissioning research to lay bare just how cynically food and drink companies target us through sports marketing. Through the eyes of young sports fans, we focus on football — the nation’s most popular sport.

Ask Your Club to Take the #PacketIn Pledge

Tackling The Problem

We’ve also called out one of the worst examples of junk food sponsorship in sports we’ve ever seen — KP Snacks’ sponsorship of The Hundred cricket tournament. If it’s not ridiculous enough that players run around the pitch dressed as giant crisp packets, nearly three-quarters of the flagship KP products featured are so unhealthy that they can’t be advertised to children on TV or online*. Yet here they are, plastered over the players’ kits in a cricket tournament aimed at families.

*By 'flagship products' we mean all products from each brand that were available to purchase on the Tesco, Sainsbury's and Asda websites on 30th June 2023, and individual packs only, not variety bags. Nutrition information was taken from the Tesco website only.