Digital Campaigner

  • Salary: 32-40k FTE gross per annum
  • Contract: Permanent
  • Hours: Full time
  • Location: London / Hybrid
    • People can work flexibly as per Bite Back 2030’s hybrid working policy noting that office based employees are expected to be in the office 2 days per week; remote staff are required to travel to our London HQ at least once a month.
    • NB This is a UK based role; you must have the right to work in the UK to be considered.
  • Reporting to: Head of Campaigns

Do you want to work with a vibrant, dynamic and youth driven organisation that is committed to creating healthy futures for British children by improving the food system?

Be part of the creative, agile and growing team behind Bite Back 2030’s exceptional teenage activists. Join us as our Digital Campaigner and contribute to our journey to help make the food system healthier and fairer. See below for more details about the role and how to apply.

At Bite Back 2030 we are committed to ensuring our staff is representative of the diverse world around us and therefore encourage candidates from diverse backgrounds to apply. At Bite Back we are inclusive and want to ensure we uphold our multicultural environment.

About Bite Back 2030

We’re surrounded by junk food. From the moment we're born, every second of every day, children are being targeted. Giant companies manipulate them with colourful, cuddly, clever marketing, deceive them with packaging claims and pump products at them that are full of junk. It's become the cultural wallpaper. Now, it risks destroying the health of a generation.

In the UK, nearly a third of children aged 2-15 are now at future risk of developing food-related conditions like type 2 diabetes and heart disease.

The good news is, it's totally preventable. And we're biting back.

Bite Back is a youth activist movement challenging a food system that's been set up to fool us all by:

  1. Calling out the manipulation of the junk food giants.
  2. Demanding higher standards from food marketing and from everyday food itself.
  3. Mobilising and equipping young people in the fight for better food.

We do all this so we can bite back against a global epidemic of food-related ill health.

Role Description

This is an exciting opportunity to join our campaigns team in the newly created role of Digital Campaigner. You will be responsible for taking our digital supporter engagement to the next level, creating bespoke user journeys and campaign actions for different segments of our supporter base. You will propose strategies to reach and mobilise new campaign supporter audiences and deepen our relationships with existing ones. You will be a critical bridge between the Campaigns and the Comms & Digital teams, ensuring that our strategies are aligned and insights based.

Responsibilities

Lead on our digital supporter engagement strategy to deepen engagement and drive increasingly high barrier campaign actions.

Key responsibilities include:

Campaign Strategies

  • Propose creative strategies to reach and mobilise new campaign supporter audiences and deepen our relationships with existing ones
  • Work with the Head of Campaigns to build the ladder of engagement for campaign supporters, identifying actions we will ask our current and target audiences to take that will maintain momentum over the course of our campaigns and deliver impact.
  • Work with the Head of Campaigns, Digital Senior Manager and Digital Manager to test and evaluate campaign actions, messaging and content, ensuring that our campaigns are based on data, insights and learnings for what drives maximum engagement and impact.
  • Keep eye on the external context and key developments in our focus areas, and proactively suggest reactive campaign actions.
  • Work with the Digital Manager to collect and analyse supporter data. Use this data to inform segmentation strategies and campaign content recommendations.

Supporter Engagement

  • Map the email supporter journey for campaigns, including an audience segmentation strategy that welcomes new supporters and inspires existing ones to become increasingly more engaged.
  • Work with the Director of Strategy & Delivery to develop our digital activist programme pilot (not yet launched) for young supporters who want to become more engaged in Bite Back’s digital campaigns.
  • Project manage the pilot of our digital activist programme and the resulting refinement of the concept.
  • Develop the ongoing supporter journey of the digital activists, working with the Youth, Programmes and Digital & Comms teams to leverage our internal skillsets and create the best digital experience possibly for programme participants.
  • Oversee communications to digital activists and supporter segmentation for local campaign actions as needed.
  • Work with the Digital & Comms and Programmes teams to develop the digital experience around our self-learning portal. Propose tactics for encouraging young supporters to use the learning resources and for converting them to campaign supporters once they’ve engaged.

Content & Communications

  • Work with the Comms & Content Senior Manager and Digital Content Producer to develop creative campaigns content that will entertain and inspire our supporters.
  • Draft compelling campaign action and email copy.
  • Support the Digital & Comms team by copyediting emails, web pages, blog posts and other materials as needed.

Web Development Support

  • Build, test and update pages for supporter journeys and campaign calls to actions (petition pages, surveys, open letters, etc).
  • Lend support to the Digital Manager with web development tasks as needed.

Youth Engagement

  • Work with the youth team to get quotes, testimonies and other contributions from our Youth Board to incorporate into our campaign materials.
  • Run sessions with our Youth Board and the emerging Digital Activist network to gather insights on new and engaging ways we can mobilise our digital youth supporter base.

Skills / experience (required)

The ideal candidate would have the following experience and qualities:

  • 3-5 years of digital campaigning experience.
  • Strong background working in campaigns, policy or advocacy in the U.K.
  • Exceptional English language writing skills that can be adapted to your audience.
  • Experience using email marketing platforms and content management systems.
  • Experience creating data-led audience segmentation strategies.
  • A track record of creating and supporting compelling digital campaigns that rely on mobilising public audiences (including a youth audience)
  • Experience building supporter journeys across multiple digital platforms including web, email and social.
  • Excellent communications skills and understanding of how to connect with a variety of target audiences.
  • Experience with cross-team project management.

You will be able to show the following qualities:

  • A bold and open mind - you will be prepared to think differently about issues.
  • A level head - you will be comfortable working both reactively and proactively.
  • A sense of humour - we believe work should be fun and that we all perform at our very best when we enjoy what we do.
  • Creativity - you will come at issues from new and unusual angles and be prepared to work hard on finding fresh and surprising angles.
  • Resilience - you will be prepared to keep going or as our values say, a set back won't set you back.
  • A passion for our mission.

Skills / experience (desired):

  • Experience in working with young people is welcomed but not essential.

How To Apply

Please apply with a CV and a statement answering the following questions:

  1. Tell us about a campaign where you've had to mobilise audiences around a complex message or social cause. (200 words)
  2. Give us an example of a campaign strategy you've created to get supporters to take increasingly high barrier campaign actions. (200 words)
  3. Tell us about a time you've used audience segmentation or bespoke storytelling to make a campaign feel personal to supporters. (200 words)
  4. Tell us a bit about your experience using digital tools to execute campaigns. What platforms are you familiar with and what has your role been in using them? (200 words)

Please send your application to recruitment@biteback2030.com.

We kindly ask you to complete our Equal Opportunities Form to make sure we can continue to be as fair and inclusive as possible. Your answers will be anonymous and will solely be used for internal purposes as we strive to be better in our representation of diversity. Applications will be handled in line with our Recruitment Privacy Policy.

Timelines

  • Applications close on the 10th of December 2023
  • Initial interviews are expected to take place week commencing 4th of January but we will let successful candidates know before the holidays.

If you would like to speak to someone about the role, please contact Beth Lowell beth.lowell@biteback2030.com for any more information.